THE DRUM

1. 

   Meet today's guest editor: Ian McAteer, managing director of The Union

   Ian McAteer, managing director of Scottish advertising agency, The Union, takes the reigns as today's guest online editor.I’m the managing director of The Union, and Group Chairman of the Union Group of companies, operating from Edinburgh... Read more

   3 comments

   UK - 21/12/2010

   Marketing
2. 

   Ian McAteer's favourite campaigns of 2010: John Lewis

   Second on Mr McAteer's list of campaigns from 2010 is the 'More than a Woman' advert from John Lewis. John Lewis is a company both ourselves and the client admire, because its brand values and product quality comes closest to where Sterling is... Read more

   3 comments

   UK - 21/12/2010

   Advertising

   video
3. 

   Ian McAteer's favourite campaigns of 2010: Movember

   The first of the list for campaigns chosen by McAteer from the last year is the annual Movember campaign. This is an online viral campaign. The concept, the website, the whole idea - is pure genius. It has raised millions in the UK, Canada, USA,... Read more

   2 comments

   UK - 21/12/2010

   Advertising
4. 

   Ian McAteer's favourite campaigns of 2010: Magners

   The third campaign on McAteer's favourite campaigns of 2010 comes from Magners. Read more

   0 comments

   UK - 21/12/2010

   Advertising

   video
5. 

   Ian McAteer's stories of 2010: The iPad

   Looking back, McAteer chooses the stories that made him sit up and take notice in 2010, beginning with Apple's release of the iPad, which saw queues form around Apple stores across the UK. Exciting times.  Read more

   0 comments

   UK - 21/12/2010

   Advertising
6. 

   Ian McAteer's favourite campaigns of 2010: Horlicks

   The Horlicks campaign released at the beginning of the year is McAteer's choice as the fourth entry on his favourite campaigns from 2010 list. Read more

   0 comments

   UK - 21/12/2010

   Advertising

   video
7. 

   Ian McAteer's stories of 2010: Geolocation

   The development in way finding software is the next topic that McAteer highlights from 2010. Tom-Tom, Foursquare, Google Maps, Google Traffic, Facebook Places, Gowalla - all these innovations are changing us, changing business, and changing how we... Read more

   0 comments

   UK - 21/12/2010

   Advertising
8. 

   Ian McAteer's stories of 2010: Story's Government cluster wins

   In terms of Scottish marketing news, McAteer highlights Edinburgh agency Story UK winning two cluster accounts from The Scottish Government as the most memorable for the industry. The agency won two cluster contracts from the Scottish Government,... Read more

   1 comment

   UK - 21/12/2010

   Advertising

   video
9. 

   Ian McAteer's favourite campaigns of 2010: Taggart

   Just like a man in advertising, McAteer has chosen an advert devised by his own agency, The Union, promoting long running Scot's crime series, Taggart. When I saw the rough cut of the Taggart promo we made recently I said “Thank you”... Read more

   1 comment

   UK - 21/12/2010

   Advertising

   video
10. 

    Q&A with guest online editor Ian McAteer

    As part of his day as guest online editor, McAteer answers a questions. How has your  previous career in Law helped you run a marketing company?The law forces you to think logically. To analyse evidence. Not to accept things on face value or... Read more

    0 comments

    UK - 21/12/2010

    Marketing

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