THE DRUM

1. Pane and simple: Idea shines through in Chip Shop Awards' Shop Window Postcard Space category

   

   

   

   All too often advertising is full of weak ideas hiding behind fancy and expensive production... Read more

   0 comments

   UK - 27/04/2012

   Advertising

2. How can businesses take advantage of the Queen's Diamond Jubilee?

   Opinion: Guest Columnists

   Despite the fact the Olympics are all-pervasive as much from a brand point of view as from the general public’s, there is another,... Read more

   0 comments

   Richard Barrett - 30/04/2012

   Marketing

3. Why do we spend so little time on keywords?

   Sponsored: theEword

   Every digital campaign has a weak point – the sub-section that was overlooked because of time constraints or lack of knowledge. Neither is an excuse, and it’s these weak points that will dictate the performance of the campaign and limit the... Read more

   - 11/05/2012

   Digital

4. How charities can get the most from social media

   Opinion: The Charity Website Blog

   When social media is used effectively and a marketing campaign is spread across several channels, the results can be staggering. There... Read more

   2 comments

   Mercurytide Team - 14/03/2012

   Digital
5. 

   Wrinkles fixed in an hour? US mulls cosmetic inspectors but one idea is : Leave it to social media!

   Cosmetics and the claims made for them are becoming a new focus of attention for American watchdogs with the suggestion that tougher supervision could be on the way. But one congressman has suggested that social media would do a better job... Read more

   0 comments

   International - 23/04/2012

   Advertising

6. 'Marketing is Dead' says Saatchi & Saatchi CEO - a response

   Opinion: Guest Columnists

   Yesterday, Kevin Roberts, CEO of Saatchi & Saatchi Worldwide proclaimed that 'marketing is dead' while spreaking at the annual IOD... Read more

   6 comments

   Danny Herbert - 26/04/2012

   Marketing
7. 

   Opinion: How can Tangerine Confectionery revitalise the Wham Bar?

   Last week, it was announced that Tangerine Confectionery had acquired the ownership rights to produce the Wham Bar following the closure of its previous owner. But how can the company look to revitalise what was once a highly successful brand? The... Read more

   3 comments

   UK - 19/10/2011

   Marketing

8. Q&A with Peter Sandstrom on his role as chairman of Marketing Society Scotland's Marketing Star Awards

   Opinion: Guest Columnists

   Peter Sandstrom, marketing director of Maxxium UK has recently been appointed as chairman of the Marketing Society Scotland’s Marketing... Read more

   0 comments

   Staff Writer - 25/01/2012

   Marketing

9. The Drum Magazine: Friday 27th April

   

   

   

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   0 comments

   International - 27/04/2012

   Marketing

10. Five domain name tips to help market your brand

    Opinion: Guest Columnists

    In the UK, 65% of all print and television advertising now includes a web address and provides a direct call to action for consumers in... Read more

    4 comments

    Phil Kingsland - 22/05/2012

    Digital

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