Retailer JD Williams has commissioned mobile commerce company Starfish 360 to help develop the company’s m-commerce strategy.Starfish 360 has been asked to work with JD Williams to explore the retailer’s future m-commerce offering to... Read more
The Drum has learned that JD Williams has created a new creative agency roster and has appointed Principles following an eight-way pitching process. At the time of writing The Drum was awaiting a response to find out the full roster of agencies,... Read more
Manchester agency CreationADM has been appointed to the newly-formed roster of agencies servicing the JD Williams advertising and design account.JD Williams is the direct home shopping company that operates more than 20 catalogue brands including... Read more
Watch Principles' TV ad for JD Williams' Fifty Plus brand, following the agency's reappointment.Natalie Grogan, marketing recruitment manager at JD Williams, said: “We have awarded the creative and TV production to Principles Agency due to... Read more
Principles Agency has won a three-way pitch to create the new TV campaigns for JD Williams' Simply Be and Fifty Plus campaigns.Natalie Grogan, marketing recruitment manager at JD Williams, said: “We have awarded the creative and TV... Read more
Direct home shopping company JD Williams is aiming to become the UK’s number one online ladies’ footwear retailer, with the launch of a new website, VivaLaDiva.com. The concept is being pitched at “time-poor” women between... Read more
Simply Be, the fashion retailer that caters for curvier women, has worked with Principles Agency on a new TV ad to promote its Autumn/Winter catalogue.Leeds-based Principles was appointed to create the TV ad following a competitive pitch. Its ad... Read more
Manchester-based CreativeVein has rebranded as a female focussed marketing agency, dubbing itself "handbag strategists".The agency will continue with the same name but has decided to concentrate on the female market based on research that women... Read more
