THE DRUM

1. 

   KLM Royal Dutch Airlines unveils ‘be my guest’ campaign with DDB and Tribal

   KLM Royal Dutch Airlines has unveiled a global campaign, ‘be my guest’, with DDB, inviting people from all over the world to engage in online conversations with one of six Dutch celebrities. ... Read more

   0 comments

   London - 25/05/2012

   Advertising

   video

2. The consumer is dead, long live people

   Opinion: Guest Columnists

   Scott Hendry, head of UK planning at Gyro, says marketers should stop thinking about the consumer and start thinking about people. ... Read more

   2 comments

   Staff Writer - 15/05/2012

   Advertising
3. 

   KLM introduces social media feature to allow passengers to find out more about fellow travellers

   Airline KLM has introduced a social media service which will allow its customers to find out about other travellers on their flight. ... Read more

   0 comments

   International - 16/12/2011

   Social Media
4. 

   KLM campaign and Facebook competition to raise awareness of new destinations

   KLM has launched a digital campaign to raise awareness of the four new destinations - Buenos Aires, Rio de Janeiro, Havana and Punta Cana – available in the company’s winter timetable, which began on Monday. ... Read more

   0 comments

   UK - 02/11/2011

   Digital
5. 

   KLM launches advertising campaign with 3fish in a tree

   KLM Royal Dutch Airlines has launched an above-the-line creative developed by 3fish in a tree.The campaign, advertising KLM’s one way fare promotions in the UK, was launched on 11 July and will run for eight weeks.  The campaign will... Read more

   0 comments

   UK - 15/07/2011

   Advertising

   gallery
6. 

   KLM launches Giggle Jiggle cyber cards

   KLM Royal Dutch Airlines has today launched a series of interactive viral cards as part of a six week viral campaign which runs until 8 July.The KLM Giggle Jiggle cyber card series was created and designed by 3 fish in a tree, with the playful... Read more

   0 comments

   UK - 27/05/2011

   Digital

7. Video – The Unsung Social Media Hero!

   Opinion: The Go-Social Blog

   When people talk about social media they invariably talk about Facebook or Twitter and business people occasionally LinkedIn but they... Read more

   0 comments

   Gordon MacIntyre-Kemp - 26/05/2011

   Social Media

   video
8. 

   KLM viral game targets over 50s

   KLM has launched an online viral game which will be seeded to a mix of bloggers, social media sites and social profiles that specifically target the over 50s.The airline’s ‘KLM Jukebox Journey’ is an incentivised game focusing on... Read more

   0 comments

   UK - 16/02/2011

   Digital
9. 

   KLM rebrand sees Midlands agency become Chosen

   Midlands marketing agency KLM has begun the new year with a rebrand to become Chosen. The agency, which was originally formed in 1986, has explained that the rebrand will highlight the company’s mission to change behaviour where brands and... Read more

   0 comments

   UK - 04/01/2011

   Marketing
10. 

    Preview: KLM's new Totesport Casino TV ad

    Birmingham's KLM has created a new television ad for Totesport Casino which breaks tonight. Watch it here first.The 30 second spot will run on networks including SKY, ITV 4, Dave, Virgin 1 and Bravo. It was shot in Argentina and stars the '... Read more

    13 comments

    UK - 18/05/2010

    Advertising

    video

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