1. Rakuten LinkShare appoints Liane Dietrich as chief operating officer

    Rakuten LinkShare appoints Liane Dietrich as chief operating officer

    Rakuten LinkShare has today announced the promotion of Liane Dietrich to chief operating officer, covering both UK and US operations. ... Read more

    0 comments
    International - 17/04/2012
    Digital
  2. LinkShare changes logo to reflect strategy of parent company Rakuten

    LinkShare changes logo to reflect strategy of parent company Rakuten

    LinkShare has announced today that it has changed its logo from “LinkShare, a Rakuten Company” to “Rakuten LinkShare” as part of the strategy to increase awareness of the Rakuten brand around the world as a leader in internet services. ... Read more

    0 comments
    UK - 23/02/2012
    Digital
  3. CNN International marketing director Haviland joins LinkShare as CCO

    CNN International marketing director Haviland joins LinkShare as CCO

    Mark Haviland, marketing director for CNN International, has joined affiliate network LinkShare as its chief commercial office. ... Read more

    0 comments
    London - 13/02/2012
    Marketing
  5. What is the biggest attraction of performance marketing to retailers?

    What is the biggest attraction of performance marketing to retailers?

    In this article The Drum asks key industry members what performance marketing as a discipline can offer retailers. In troublesome economic times, what value can this constantly evolving channel offer? With comment from A4u, Performance Horizon... Read more

    0 comments
    UK - 21/02/2012
    Marketing
    premium
    gallery
  6. How will mobile affect performance marketing?

    How will mobile affect performance marketing?

    From the impact of mobile on affiliate tracking to the benefits and pitfalls of using voucher codes as part of an affiliate programme, here we present an overview of the challenges facing agencies and networks, the measurable advantages of using... Read more

    0 comments
    UK - 20/02/2012
    Mobile
    premium
    gallery
  7. Affiliate marketing network reports 38% sales growth by brands

    Affiliate marketing network reports 38% sales growth by brands

    Affiliate marketing network LinkShare UK has reported that its network of over 280 brands has seen 38% year-over-year growth in sales, and predicts that affiliate marketing will continue to grow in 2012. ... Read more

    0 comments
    UK - 16/01/2012
    Marketing
  8. Mobile set to be the growth marketing area for 2011 says survey

    Mobile set to be the growth marketing area for 2011 says survey

    Investment into marketing on mobile platforms is set to increase through out 2011, new research has claimed. Mobile media is seen as the fastest growing medium at the moment, with research from LinkShare claiming that marketers will increase their... Read more

    2 comments
    UK - 18/03/2011
    Marketing
  9. Marketers not worrying about 2011 VAT increase

    Marketers not worrying about 2011 VAT increase

    Next year the marketing industry expects to see an increase in digital marketing budgets while many believed the impending VAT rise would have little effect on consumer spending, a new piece of research has found.Research by affiliate network... Read more

    0 comments
    UK - 06/10/2010
    Marketing
  10. Performance Marketing Awards

    Vodafone, Sky and Argos among Performance Marketing Awards shortlist

    Campaigns for the likes of Sky, O2 and Virgin Media are among those shortlisted for this year's Performance Marketing Awards. ... Read more

    0 comments
    UK - 01/03/2012
    Marketing

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