THE DRUM

1. 

   Socially attuned: Interview with Polydor campaign manager

   In the interview, Bogucki discusses Polydor's relationship with social media and how Spotify works both promotionally and commercially for record labels. Read more

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   International - 20/03/2012

   Digital

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2. 

   Men's wellbeing magazines Men's Health and Men's Fitness perform strongly online latest ABC's reveal

   Men’s wellbeing magazines have performed strongly online according to the ABC’s December end 2011 consumer magazine report, with both Men’s Health and Men’s Fitness appearing in the top five. ... Read more

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   UK - 16/02/2012

   Media
3. 

   Study finds men less likely than women to embrace social media

   A study into the composition of social networking sites has found that 58% of users are women – prompting a push by networking sites to bring more men into the fold. ... Read more

   2 comments

   UK - 02/04/2012

   Social Media
4. 

   Sky losing £5 per viewer as Mad Men audience plummets

   Much hyped advertising drama Mad Men has seen its audience slump to just 47,000 since the latest series debuted on Sky Atlantic, inflicting satellite broadcaster Sky with a £5 loss for each viewer. ... Read more

   3 comments

   UK - 06/04/2012

   Media
5. 

   There's that f--king word again! This time it's cut-price shaving for men

   There's that word again. Just after Unilever rocked (some) German consumers with the catch phrase "Fuck the Diet", the Dollar Shave Club, is luring men in the US with the tagline in a video "Our blades are f**king great." ... Read more

   2 comments

   United States - 12/04/2012

   Advertising

   video
6. 

   Mad Men takeover of Sky Atlantic to include vintage adverts

   Sky Atlantic will tonight experience a Mad Men takeover as the lauded US series returns with the first two episodes airing tonight, only with a difference. ... Read more

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   UK - 27/03/2012

   Media
7. 

   Mad Men Twitter parody goes viral

   With the new season of Mad Men getting into full swing Tweeters haven’t been slow to get in on the action with a satirical take on the 1960’s ad men. ... Read more

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   UK - 03/04/2012

   Social Media
8. 

   Review: Mad Men, season 5, episode 1

   After an extended absence, Don Frances Draper and co return for the fifth series of the lauded US drama period Mad Men. ... Read more

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   UK - 27/03/2012

   Media
9. 

   Erskine appoints MediaCom Edinburgh

   Erskine, the care facility for ex-service men, has appointed MediaCom Edinburgh to handle its media planning and buying account. ... Read more

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   Scotland - 14/05/2012

   Media
10. 

    Research finds that over-consumption is on the wane, but Christmas spirit still alive

    Here, The Drum presents an overview of the results of the research, which includes the following insights: ... Read more

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    UK - 15/12/2011

    Market Research

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