1. Strongbow viral takes aim at UK bankers

    Strongbow viral takes aim at UK bankers

    Britain’s bankers are the target for the new spoof viral being released by Strongbow, which will be screened in the UK before Oliver Stone’s sequel Wall Street: Money Never Sleeps. The viral carries the strapline; ‘Bowtime. Hard... Read more

    7 comments
    UK - 31/08/2010
    Advertising
    video
  2. Bulmers set to roll out brand history for creating the perfect summer

    Bulmers set to roll out brand history for creating the perfect summer

    A national campaign for Bulmer’s is set to emphasis the brand’s history is the first to roll out on TV since the appointment of St Luke’s. The ‘Summer HQ’ campaign will launch across UK TV on 2 August, highlighting... Read more

    11 comments
    England - 28/07/2010
    Advertising
    video
  3. Bulmers Red Apple targets core consumers

    Bulmers Red Apple targets core consumers

    Cider brand Bulmers is looking to pip its rivals with the launch of Red Apple, a limited edition drink designed to raise awareness and drive sales when it launches this November.A national outdoor campaign created by St Lukes features six sheet... Read more

    0 comments
    UK - 22/10/2010
    Advertising
    video
  4. Strongbow press campaign to pay tribute to Peggy Mitchell's Eastenders exit

    Strongbow press campaign to pay tribute to Peggy Mitchell's Eastenders exit

    Strongbow is to run a press campaign in honour of Peggy Mitchell, Barbara Windsor’s long-suffering character in Eastenders, who is set to bow out after 16 years. Created by St Luke’s, the campaign pays tribute to the character, for her... Read more

    0 comments
    England - 09/09/2010
    Advertising
  5. Bulmers launches Summer Blend campaign

    Bulmers launches Summer Blend campaign

    Bulmers has launched its first work from St Luke's since the agency won the creative business from Glasgow-based Frame in March.Bulmers Summer Blend aims to position itself as the ideal summer cider and the national 6-sheet poster campaign will... Read more

    11 comments
    UK - 18/05/2010
    Advertising
  6. Frame to battle on despite Bulmers set back

    Frame to battle on despite Bulmers set back

    Loss of cider brand Bulmer's will leave a hole at the agency says Frame boss O'Donnell The business loss comes after a pitch and research process that concluded late in January, which saw Heineken opt to move its £5m advertising... Read more

    13 comments
    UK - 19/02/2010
    Advertising
  7. Strongbow to send TV viewers aquiver with new promo

    Strongbow to send TV viewers aquiver with new promo

    Strongbow is to launch a series of TV ads designed to strengthen the cider brand and promote its ‘Hard Earned’ message.Creative agency St Luke’s have devised four 10sec commercials as a continuation of the recent one minute long ... Read more

    0 comments
    UK - 03/06/2010
    Advertising

  8. VoxPop: Why should we be optimistic about the future?

    Russell Davies, russell@russelldavies.com“I’ve just been emailed asking for 100 words on ‘why we should be optimistic about the future’.  And, weirdly, I’m sitting trying to write an answer while I’m in a... Read more

    0 comments
    UK - 26/11/2008
    Advertising

Filter by categories:

Filter by article type:

Filter by content type:

Most Popular

Viewed Commented Shared Emailed

Follow The Drum

See all

Connect to THE DRUM through RSS, Twitter, Facebook, YouTube and mobile.