The PRCA Awards 2011 which took place in London last night and was hosted by comedian Rufus Hound saw 40 organisations taking home trophies.
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The main objective was to create an event experience which utilised technology to promote the Castrol brand and entertain the crowd. The story of the first African World Cup had to be linked to the Castrol business.
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The judging panel for this year’s UK Event Awards has begun to take shape with five names already in the frame as the event opens for entry.
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Russell Speed, creative director at TBWA\Paling Walters, tells The Drum he's hoping to be surprised when he judges this year's Chip Shop Awards - the international creative awards scheme with no limits or rules.
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