THE DRUM

1. 

   Advertising recovery sees ITV's Crozier net £1.7m in eight months

   Adam Crozier pocketed close to £1.7m for eight months’ work as ITV reaped the rewards of the advertising recovery last year.The broadcaster’s chief executive collected £1.2m immediately according to the annual report, with... Read more

   1 comment

   UK - 08/03/2011

   Media
2. 

   Expected advertising jump rings in Crozier's ITV arrival

   Figures to be announced by commercial broadcaster ITV this week are expected to show a significant year on year jump.The network is expected to reveal later this week that advertising income is to increase by 18% in April as a result of a first... Read more

   0 comments

   UK - 28/02/2010

   Media
3. 

   Euro 2012 soccer championships set to give 17% advertising revenue boost to ITV

   The impact of the Euro 2012 football championships means advertising revenues for ITV are likely to be up by 17% in June - building on an expected 6 % rise this month as ITV airs Britain’s Got Talent. ... Read more

   0 comments

   UK - 10/05/2012

   Advertising
4. 

   Crozier raids Channel 4 for new ITV programmes boss

   He only got his feet under the top desk at ITV on Monday, but already ITV boss Adam Crozier has got the man he wanted to lead ITV's programme making strategy forward.It had been reported that Lygo was in talks with senior executives at ITV with... Read more

   0 comments

   UK - 30/04/2010

   Advertising
5. 

   ITV announces £25m fund to develop programmes, digital and online

   On the back of a strong financial performance – which saw profits rise from £25m to £286m – ITV has announced it heavy investments in programming and digital.It is to up is production budget by £12m in a bid to... Read more

   0 comments

   UK - 02/03/2011

   Media
6. 

   ITV axes commercial management team

   The New Year has got off to an unhappy start for ITV’s commercial team after they found that their services were no longer required at a surprise Monday morning meeting.Adam Crozier, the networks chief executive, delivered the bad news to... Read more

   1 comment

   UK - 13/01/2011

   Marketing
7. 

   ITV calls for rethink of its advertising covenant

   ITV head Adam Crozier has blamed his channels focus on “lowest common denominator” programming to a “ratings rat race” brought about by advertising restrictions.Crozier castigated regulations known as Contracts Rights... Read more

   0 comments

   UK - 10/11/2010

   Media
8. 

   ITV announces online paywall

   ITV chief executive, Adam Crozier, has announced that the broadcaster is to start charging for its online content within the next 18 months.It will see a micropayments system introduced at iTV.com, allowing viewers to pay for additional material... Read more

   0 comments

   UK - 29/09/2010

   Media
9. 

   ITV rethinks its business model to cure advertising addiction

   ITV may be back in the black as the broadcaster posts a return to profit but the future prospects for the station remain uncertain.Though it remains Britain’s largest commercial broadcaster ITV’s recent performance has left... Read more

   0 comments

   UK - 04/08/2010

   Media
10. 

    ITV predicts ad revenue surge on back of World Cup

    ITV has reported a 6% increase in TV ad revenue to £450m for the first quarter, with a 22% surge predicted for the second quarter on the back of the World Cup.The second half remains, however, "highly uncertain" the broadcaster... Read more

    0 comments

    UK - 07/05/2010

    Advertising

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