THE DRUM

1. Google, Twitter, Financial Times, MediaCom, Coca-Cola: Insight from the IAB Mobile Engage Conference

   Opinion: Little Drummer Boy

   The Internet Advertising Bureau today held its annual Mobile conference, aiming to promote the adoption of mobile as an advertising... Read more

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   Stephen Lepitak - 17/05/2012

   Mobile

2. The Drum Magazine: 25th May 2012

   

   

   

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   UK - 25/05/2012

   Advertising

3. Re-branding online advertising

   Opinion: Guest Columnists

   Dominic Trigg, managing director Europe at Rocket Fuel, discusses how companies are becoming disillusioned by using click-through rates... Read more

   2 comments

   Dominic Trigg - 18/04/2012

   Advertising
4. 

   The Drum – New Year’s Honours

   It’s a New Year and time once again for The Drum to dish out its New Year’s Honours. So, which marketing services agencies commanded the most column inches in the past 12 months? Whose bottom ends grew and client lists multiplied? Which agencies... Read more

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   UK - 05/01/2012

   Advertising

5. Daily deals sites: what's the big deal?

   Opinion: Guest Columnists

   With the UK entering a second recession, daily deals sites are now more popular than ever. Damian Hanson, CEO and founder of One iota,... Read more

   1 comment

   Damian Hanson - 14/05/2012

   Marketing

6. The Drum Magazine: Friday 27th April

   

   

   

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   International - 27/04/2012

   Marketing
7. 

   Ettinger unveils Diamond Jubilee advertising by DNA Advertising

   Ettinger, the London-based designer and manufacturer of luxury leather goods and accessories, has unveiled a national press campaign for the Diamond Jubilee with DNA Advertising. ... Read more

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   South West - 23/05/2012

   Advertising

8. The Jubilee and Royal Pains - How to advertise around it and not get into trouble

   Opinion: You vs Media

   The Jubilee's just around the corner and while most Marketers are thinking about how they can leverage a campaign off the nation's... Read more

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   Steve Kuncewicz - 22/05/2012

   Advertising

9. The evolution and future of display advertising

   Opinion: Guest Columnists

   Stuart Aitken, editorial manager at the Internet Advertising Bureau, discusses how display advertising has evolved and what can be... Read more

   1 comment

   Stuart Aitken - 05/04/2012

   Advertising
10. 

    Thinking outside the box: innovations in Out of Home advertising

    The world’s oldest advertising medium has undergone a rebirth of late, emerging to embrace everything from touch screens to gesture recognition to augmented reality and near field communications, offering advertisers more and more creative ways to... Read more

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    UK - 27/04/2012

    Advertising

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