THE DRUM

1. 

   Google forced to stump up $500m in AdWords row

   Google has been hit with a mammoth $500m bill following accusations it provided a platform for online Canadian pharmacies to advertise drugs to Americans.US law bars the importation of drugs from outwith the nation’s borders but via Google... Read more

   0 comments

   UK - 25/08/2011

   Digital
2. 

   Google makes up to $50 per click for top AdWords like ‘insurance’ and ‘software’

   WordStream has said that Google makes up to $50 per click for top ad placements for the most searched terms.WordStream, a platform for optimising pay per click (PPC) campaigns using Google AdWords, said in a blog: “Google AdWords is a... Read more

   0 comments

   UK - 20/07/2011

   Advertising
3. 

   Google adds product targeting to AdWords

   Google has added behavioural targeting to AdWords, allowing brands to target ads based on the previous viewing habits of consumers.A Google AdWords blog suggests that it will be an opt-out service, and that all adverts will feature an ‘Ad... Read more

   0 comments

   UK - 27/06/2011

   Advertising
4. 

   Trinity Mirror Regionals becomes Google Adwords Premier SME Partner

   Trinity Mirror Regionals has announced that it has agreed a deal with Google’s AdWords. ... Read more

   0 comments

   UK - 08/02/2012

   Media
5. 

   Google wins 'major victory' over brands in AdWords case

   The Court of Justice of the European Union has today ruled that Google’s paid-for search advertising service does not infringe the trademark protection major brand owners such as Louis Vuitton. The case came about following a complaint from... Read more

   1 comment

   UK - 23/03/2010

   Digital
6. 

   Infographic created to explain functions of Google Adwords Auction

   An infographic which attempts to visually explain the functions and services offered by Google AdWords auctions, has been released by Wordstream. ... Read more

   1 comment

   International - 17/11/2011

   Social Media
7. 

   Analytics focus: Why do advertisers implement Google Analytics, even with an enterprise solution in place?

   From the myriad of analytics systems available, to the constant challenges of multi-channel measurement and developments in mobile tracking, it can be hard to keep track of web analytics. We spoke to analytics experts from across the industry to... Read more

   0 comments

   International - 13/04/2012

   Digital

   premium

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8. Reaction: Google takes on Comparethemarket.com, GoCompare and Confused.com as it enters price comparison marketplace

   Opinion: Guest Columnists

   Google is aiming to take on the big boys in the Price Comparison website war, having acquired BeatThatQuote last year, the search engine... Read more

   0 comments

   Jon Beeston - 02/05/2012

   Digital
9. 

   Google concedes it profited from sale of illegal Olympic tickets

   Google has become embroiled in controversy surrounding the sale of illegal Olympic ticket ads after it emerged that the firm had profited from the sale of ads promoting them. ... Read more

   0 comments

   UK - 10/01/2012

   Digital

10. Why do we spend so little time on keywords?

    Sponsored: theEword

    Every digital campaign has a weak point – the sub-section that was overlooked because of time constraints or lack of knowledge. Neither is an excuse, and it’s these weak points that will dictate the performance of the campaign and limit the... Read more

    - 11/05/2012

    Digital

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