THE DRUM

1. 

   Glasgow 2014 employs legal brand guardian to implement brand responsibility strategy

   The Glasgow 2014 Commonwealth Games organizing committee has appointed Aileen Alexander as its senior legal manager for Brand Protection, who will aid its battle against ambush marketing of the event. ... Read more

   0 comments

   Scotland - 07/02/2012

   Marketing
2. 

   AEGON launches digital drive for three new products with Billington Cartmell

   AEGON has announced it is launching a digital campaign, created by Edinburgh-based Billington Cartmell, for three new products.The campaign for the three unit-linked guarantee products - AEGON Secure Capital, AEGON Secure Income and AEGON Secure... Read more

   0 comments

   Scotland - 15/07/2011

   Advertising

   gallery
3. 

   Paul McMahon named new group marketing director for AEGON UK

   Paul McMahon, former managing director of Friends Provident’s corporate business has joined AEGON UK as group marketing director. McMahon has been tasked with playing a key role in delivering the company’s strategy for growth, while... Read more

   0 comments

   UK - 04/08/2011

   Marketing
4. 

   Aegon rebrands to reflect Scottish heritage

   Aegon is to rebrand its UK asset management arm as Kames Capital in a move to help the business to pick up new customers.The new name for the Edinburgh based UK asset management arm will come into use on 1 September 2011 as it tries to reflect its... Read more

   0 comments

   UK - 13/07/2011

   Marketing
5. 

   AEGON launches campaign to coincide with start of British summer tennis

   Life insurance and pensions company AEGON has today launched its latest brand-building campaign to coincide with the start of the summer of British tennis.The campaign, created by Billington Cartmell with production by APS, links AEGON’s... Read more

   0 comments

   UK - 26/05/2011

   Marketing

   gallery
6. 

   Aegon drops sponsorship of Saltman brothers

   Insurance and pension firm Aegon has pulled its sponsorship of golfers Elliot, Lloyd and Zack Saltman after four years. The decision to withdraw is sponsorship, Aegon says, has nothing to do with Elliot currently serving a three-month European... Read more

   0 comments

   UK - 04/03/2011

   Marketing
7. 

   Aegon UK merges corporate and customer websites

   Aegon UK has altered its public facing websites in an effort to improve the financial brand’s online communications to customers. The overhaul, with the aid of user experience agency Bunnyfoot, includes the merging of the company’s... Read more

   0 comments

   Scotland - 30/03/2011

   Digital
8. 

   Aegon first summer as UK Tennis sponsor with Leith campaign

   Here’s a look at the Aegon advertising campaign created by the Leith Agency as the financial company gears up for its first summer as the official sponsor of UK tennis. This summer will see Aegon be the headline sponsor of both the Aegon... Read more

   0 comments

   UK - 03/06/2009

   Advertising

   gallery
9. 

   McMahon named as group marketing director for Aegon UK

   Paul McMahon, managing director of Friends Provident, will join pensions and finance brand Aegon UK as its group marketing director. McMahon joins Aegon as it begins to reshape the business in the UK, and will be tasked leading the delivery of its... Read more

   0 comments

   UK - 08/02/2011

   Marketing
10. 

    Line builds Aegon Tennis site

    Pensions company Aegon has launched a website to support its partnership with British Tennis. Developed by Line, the site will look to encourage an uptake in the sport through the Aegon Schools Tennis and Aegon Parks programmes, created following... Read more

    0 comments

    Scotland - 20/05/2010

    Digital

Pages