THE DRUM

1. 

   Raytheon invites 50 Tweeters to a 'tweet-up' at Farnborough Air Show

   The giant American Raytheon company is inviting 50 of its Twitter followers to a day of activities at the Farnborough International Air show on July 13. ... Read more

   0 comments

   UK - 22/05/2012

   Advertising
2. 

   ‘Margaret Thatcher’ stars in Taiwanese ad for air conditioners

   A Margaret Thatcher ‘lookalike’ is the star of a new ad in Taiwan to promote air conditioning units. ... Read more

   9 comments

   International - 15/05/2012

   Advertising

   video
3. 

   Air New Zealand unveils scheme where fans receive £50 for every social media post that leads to a booking

   Air New Zealand has unveiled a new scheme, entitled ‘Share and Earn’, with every customer who signs up for the trial receiving £50 if a tweet, Facebook post, email or blog they write which directly results in a Premium Economy booking for the... Read more

   0 comments

   London - 17/04/2012

   Marketing
4. 

   ITV to air Shazam enabled adverts

   ITV has announced that it has entered into an exclusive partnership arrangement with Shazam to broadcast Shazam-enabled ads in the UK. ... Read more

   0 comments

   UK - 19/04/2012

   Media
5. 

   BBC Breakfast airs first Salford broadcast

   BBC Breakfast is making its first live broadcast from Salford this morning after presenters and crew travelled 140 miles north to their new home. ... Read more

   0 comments

   UK - 10/04/2012

   Media

6. B2B social media strategy gets sky-high results for world's largest passenger plane

   

   

   

   This case study provides an insight into the B2B social media strategy implemented to drive sales... Read more

   0 comments

   UK - 11/11/2011

   Digital

   premium
7. 

   Air New Zealand celebrates sponsorship of PGA Pro-Am Championship with on-board golfing

   Air New Zealand is celebrating its sponsorship of the PGA Pro-Am Championship, which starts this week, with the world's first in-flight game of golf. ... Read more

   0 comments

   International - 27/03/2012

   Marketing
8. 

   World's richest man puts Larry King back on the air (Relax, Piers!)

   Larry King is back! The 78-year-old talk-show host is putting his old show back on the air . But Piers Morgan, the Brit hired by CNN last year to replace Larry, can relax. CNN is not having second thoughts. ... Read more

   0 comments

   United States - 12/03/2012

   Advertising
9. 

   Simon on the Streets and McGrath O’Toole seeking media owners to help air ad

   Homelessness charity Simon on the Streets and its creative agency McGrath O’Toole are seeking audio-visual media owners to help them get their TV ad aired in the Leeds and West Yorkshire area. ... Read more

   0 comments

   Yorkshire & Humber - 02/03/2012

   Advertising

   video
10. 

    BBC tops Viral Video Chart with Will Smith and Gary Barlow 'Fresh Prince' performance

    The BBC has topped this week's Viral Video Chart for brands with its clip of Will Smith performing 'The Fresh Prince of Bel-Air' theme tune with Gary Barlow. ... Read more

    0 comments

    UK - 25/05/2012

    Advertising

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