THE DRUM

1. 

   AkzoNobel creates global identity for Let’s Colour brands

   AkzoNobel has created a single global brand identity for its retail consumer paint range as it aims to boost its market shares worldwide. ... Read more

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   UK - 11/10/2011

   Marketing
2. 

   ICI Paints AkzoNobel strengthens PR tie with Tangerine

   ICI Paints AkzoNobel has appointed Tangerine PR to handle the public relations account for its premium woodcare brand, Sikkens.The contract means Tangerine now handles PR for all of the paint giant's trade brands, which also include Dulux... Read more

   0 comments

   England - 23/02/2010

   Public Relations
3. 

   ICI Paints AkzoNobel looks to Refinery for instore gloss

   ICI Paints AkzoNobel has transformed the in-store marketing of its three leading woodcare brands with designs by Refinery.Designed by Manchester-based Refinery the new display of integrated point of sale materials brings together ICI Paints... Read more

   1 comment

   England - 12/11/2009

   Below the line
4. 

   Polyfilla launches new campaign aimed at people who want to do 'a proper job'

   AkzoNobel has launched a new marketing campaign for its DIY brand Polyfilla. ... Read more

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   UK - 02/05/2012

   Advertising

   video
5. 

   AkzoNobel's Bright becomes BA's head of global marketing

   British Airways has appointed AkzoNobel's Kerris Bright as its new head of global marketing.The former chief marketing officer for AkzoNobel will report to British Airways' sales and marketing director, Andrew Crawley.He said: "This is one of... Read more

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   UK - 08/02/2010

   Marketing
6. 

   Dulux appoints BBH to £60m global ad account

   Dulux has awarded its £60m global ad account to Bartle Bogle Hegarty following a pitch prompted by the paint brand's split with Euro RSCG London earlier this yearSucheta Govil, global head of marketing for decorative paints at AkzoNobel,... Read more

   0 comments

   UK - 03/06/2011

   Advertising
7. 

   Refinery to design new look for Hammerite

   Manchester marketing agency Refinery has been appointed to redesign the packaging for global metal paint brand Hammerite.Refinery won the contract after a competitive pitch between four unnamed European agencies. Its work will be seen on Hammerite... Read more

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   UK - 18/01/2011

   Design
8. 

   British Airways global marketer Bright to join Ideal Standard International

   British Airways’ head of global marketing Dr Kerris Bright is set to leave the company to join bathroom retailer Ideal Standard International. Bright, who joined the airline in 2008 from AkzoNobel Decorative Paints where she was chief... Read more

   0 comments

   UK - 11/02/2011

   Marketing
9. 

   Jones leaves TBWA for Marketecture digital post

   Marketecture has appointed TBWA\Manchester's Anthony Jones as its new head of digital design.Jones joins the Manchester-based b2b agency after 10 years with TBWA, where he has worked with brands including Barclaycard, Nissan and Shell.He said: ... Read more

   10 comments

   UK - 24/08/2010

   Marketing
10. 

    A Good Paint Job - Dulux and the Housing Market

    The marketing challenge facing AkzoNobel is encouraging people, whether everyday consumers or painting and decorating tradesmen, to buy paint products they don’t really need. With people struggling to sell up and move home and less demand... Read more

    0 comments

    UK - 04/09/2008

    Market Research

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