THE DRUM

1. 

   Alcohol advertising does not influence amount of alcohol consumption, research claims

   The majority of people are not influenced by advertising when it comes to their alcohol consumption, new research has claimed. ... Read more

   3 comments

   UK - 24/04/2012

   Marketing
2. 

   Heroes: Alice Arnold, Robin Hammond, The Dambusters, Hilary Clinton and a pill called Iomazenil

   Heroes come in all shapes and sizes this week. ... Read more

   7 comments

   UK - 13/05/2012

   Media
3. 

   Infographic: New alcohol strategy set out to stop binge drinking

   A new alcohol strategy has been set up in England and Wales to tackle binge drinking, with plans to introduce a minimum unit price for alcohol; banning the sale of multi-buy discount deals; and improved powers to stop serving alcohol to drunks. ... Read more

   0 comments

   UK - 23/03/2012

   Marketing

   gallery
4. 

   Labour proposes ban on alcohol advertising in public places for Scotland

   Labour, which opposes SNP plans for a minimum alcohol price in Scotland, has suggested a ban in alcohol advertising in public places, including billboards and bus shelters. ... Read more

   0 comments

   Scotland - 14/03/2012

   Advertising
5. 

   Scottish Government welcomes report on knowledge of Scotland’s Alcohol Sponsorship Guidelines

   The Scottish Government has welcomed an independent report measuring the uptake and knowledge of Scotland’s Alcohol Sponsorship Guidelines, handled by Ipsos MORI. ... Read more

   0 comments

   Scotland - 06/03/2012

   Marketing
6. 

   Irish Government asked to ban alcohol brands from sponsoring sporting events

   The National Substance Misuse Strategy Steering Group has released a report which suggests that the Irish Government should prohibit the sponsorship of any sporting event where 25% or more of the audience is likely to be comprised of under-18s, or... Read more

   2 comments

   Republic of Ireland - 08/02/2012

   Sponsorship
7. 

   Healey’s Texan-style Hard Cyder breaches marketing rules for alcoholic strength promotion

   Healey’s Texan-style Hard Cyder has breached alcohol responsibility rules for making alcoholic strength the dominant theme, the Portman Group has said. ... Read more

   0 comments

   UK - 08/02/2012

   Marketing
8. 

   Magnum Tonic Wine breaches alcohol marketing rules for hinting at increased sexual performance

   A drink called Magnum Tonic Wine has breached rules on alcohol marketing for claiming it could make the drinker better in bed. ... Read more

   0 comments

   UK - 07/02/2012

   Marketing
9. 

   Scottish Government launches Alcohol Behaviour Change campaign with Story

   The Scottish Government is launching its Alcohol Behaviour Change campaign, advising drinkers to ‘drop a glass size’, devised by creative agency Story. ... Read more

   0 comments

   Scotland - 06/02/2012

   Digital

   gallery
10. 

    Psychologists dub Twitter “more addictive than alcohol & cigarettes”

    As anyone who finds themselves reaching for their smartphone during any lull in daily activities will attest Twitter can be highly addictive, but precisely how addictive has never been quantified – until now. ... Read more

    0 comments

    UK - 06/02/2012

    Social Media

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