Supermarket chain Aldi has appointed Clarion Communications to handle its consumer PR to promote its range of beers, wines and spirits in the UK.
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Budget supermarket chain Aldi is urging Scots to ‘Give it Aldi’ from today, a play on the Scots ‘give it laldy’ saying, as it launches a £2m campaign north of the border today.
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Aldi’s advert featuring a woman talking about her husband’s enjoyment of tea, and her own preference of Gin, has beaten Comparethemarket’s meerkats and Volkswagen’s Darth Vader boy to be named the most popular ad of 2011.
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Last night saw the 2012 Roses Creative Awards handed out, with the Grand Prix being handed to McCann Erickson Manchester for its Aldi campaign and The Leith Agency being named as Creative Agency of the Year.
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