1. How pop-up owners can run rings around the Olympics?

    Opinion: Guest Columnists

    As the London Olympics grow nearer, marketing campaigns have begun to try and catch hold of Olympics fever, while more-and-more stories... Read more

    0 comments
    Michelle Morris - 16/04/2012
    Marketing

  2. Olympic Ambush Marketing Penalties - A warning

    Opinion: Guest Columnists

    The London 2012 Olympics are now just months away, with many official sponsors gearing up their brand campaigns, having spent millions... Read more

    0 comments
    Melanie McGuirk - 06/03/2012
    Marketing
  3. ‘Intense ambush marketing’ predicted for run up to the Olympics

    ‘Intense ambush marketing’ predicted for run up to the Olympics

    A spring and summer of ‘intense ambush marketing activity’ should be expected ahead of the London 2012 Olympic Games and the UEFA European Championships in Poland and Ukraine, experts at the Centre for the International Business of Sport (CIBS)... Read more

    0 comments
    UK - 01/03/2012
    Marketing
  4. World Cup: Dutch fans accused of ambush marketing

    World Cup: Dutch fans accused of ambush marketing

    FIFA has accused dozens of scantily-clad football fans of "ambush marketing" after yesterday's Holland v Denmark game. And ITV has sacked pundit Robbie Earle amid the fallout.More than 30 young women were wearing the dresses, which feature no... Read more

    6 comments
    UK - 15/06/2010
    Marketing

  5. The Drum Magazine: Friday 13th April

    Read more

    0 comments
    International - 13/04/2012
    Marketing
  6. Nike's 'Make it Count' campaign

    Jumping through hoops: using the Olympics to sell

    This feature examines the legislation put in place by the London Organising Committee of the Olympic Games (LOCOG), including Rule 40, which decrees that no competing Olympian can appear in a non-sponsor’s advertising campaign shortly before or... Read more

    0 comments
    UK - 13/04/2012
    Advertising
    premium
  7. FIFA warned of brand backlash over ambush legal action

    FIFA warned of brand backlash over ambush legal action

    FIFA should be wary of a backlash if it takes legal action over a supposed ambush marketing stunt at the World Cup, an advertising and sponsorship lawyer has told The Drum.Nick Johnson, a partner at law firm Osborne Clarke, said football's... Read more

    1 comment
    UK - 16/06/2010
    Marketing
  8. The Drum 13 April 2012: Subscribers can download a PDF of the latest issue here

    The Drum 13 April 2012: Subscribers can download a PDF of the latest issue here

    Analytics – A special report ... Read more

    0 comments
    UK - 13/04/2012
    Advertising
    premium
    gallery
  9. Glasgow Commonwealth Games bill to prevent 'Ambush marketing' passed

    Glasgow Commonwealth Games bill to prevent 'Ambush marketing' passed

    The Glasgow 2014 Commonwealth Games Bill has been granted Royal Assent and will now become an Act of Parliament.This act will put in place measures to protect 2014 Games from ticket touts and ‘ambush’ marketing, while also providing... Read more

    0 comments
    Scotland - 11/06/2008
    Advertising
  10. London 2012 Olympic Games advertising consultation period ends

    London 2012 Olympic Games advertising consultation period ends

    The consultation process being undertaken by the UK, Scottish and Welsh Governments to regulate advertising activity and trading in open public places around the Olympic and Paralympic Games in London next year closes today. Having opened in March... Read more

    0 comments
    UK - 30/05/2011
    Advertising

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