THE DRUM

1. 

   RBS renews sponsorship deal with Andy Murray

   Royal Bank of Scotland is poised to announce a new seven-figure sponsorship deal with Andy Murray.The bank has sponsored the tennis ace since 2009, when it signed a deal reported to be worth £2m a year.Although the exact terms of the new... Read more

   0 comments

   UK - 13/06/2011

   Marketing
2. 

   Social media campaign for HEAD Tennis allows fans to interact with Andy Murray

   This Week saw the launch of a viral campaign for HEAD Tennis, fronted by British number one Andy Murray. The short film ‘Get Closer’ will run on YouTube and Facebook and is the first part of a social media campaign for HEAD which will... Read more

   1 comment

   UK - 08/06/2011

   Social Media

   video
3. 

   Sunday Round Up: Scottish press 'in crisis', Britain's Got Talent, Andy Murray deal

   The Drum rounds up the media, marketing and technology stories making today's headlines.SCOTS PRESS WOES Scottish newspapers are 'in crisis' according to a piece by Tim Luckhurst, a former editor of The Scotsman, in the... Read more

   0 comments

   UK - 12/06/2011

   Media
4. 

   Highland Spring parts ways with Andy Murray

   Highland Spring is to end its long running sponsorship of Britain’s top tennis player, Andy Murray and his brother Jamie, as they begin to seek new commercial partners. The bottled water brand, which has sponsored the pair since 2006, has... Read more

   0 comments

   UK - 15/02/2011

   Marketing
5. 

   Andy Murray sponsorship stock will rise irrespective of Australian Open win

   Andy Murray, sponsorship stock is on the rise, and today’s performance is set to propel him either further.A win could take him into the stratosphere. But even his appearance in the Australian Open final against Novak Djokovic would be... Read more

   0 comments

   UK - 30/01/2011

   Marketing
6. 

   Whitespace creates mobile app and Facebook campaign for Murray's Set4Sport scheme

   Whitespace has created a mobile phone app and accompanying Facebook campaign for the Set4Sport scheme. ... Read more

   0 comments

   UK - 09/02/2012

   Mobile
7. 

   Highland Spring to begin biggest on-pack promotion featuring Andy Murray

   Bottled water supplier Highland Spring has begun a new on-pack promotion, the biggest in the history of the brand, featuring UK tennis number one, Andy Murray. Developed by Multiply, the ‘I want the best seat’ promotion has been... Read more

   0 comments

   Scotland - 02/04/2010

   Marketing
8. 

   Andy Murray wins D&AD student top prize

   An Edinburgh Napier University student designer has won first prize at the D&AD Student Awards in the Product Design: Furniture category.Andy Murray, (22) was the only Scottish student shortlisted for the international design competition for... Read more

   5 comments

   Scotland - 06/07/2009

   Design

   gallery
9. 

   Highland Spring on-pack promotion by Multiply for a day with Andy Murray

   A new on-pack promotion by Highland Spring to promote the chance to win a VIP day with Andy Murray has been created by Multiply. The Edinburgh based agency has created the promotion which will begin this week, to encourage consumers to enter a... Read more

   0 comments

   Scotland - 26/05/2009

   Advertising

   gallery
10. 

    Syfy channel turns celebrities into superheroes to mark the launch of new show

    To mark the launch of new superhero TV show The Cape, Syfy has commissioned pictures of six celebrities in superhero garb.The images of Andy Murray; Gary Barlow; Daniel Radcliffe; Jamie Oliver; Cheryl Cole and David Beckham were created by artist... Read more

    0 comments

    UK - 21/07/2011

    Design

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