THE DRUM

1. 

   Story puts bite into new Ardbeg Alligator campaign

   Scottish advertising agency Story has produced a new advertising campaign for the launch of Ardbeg Alligator whisky.For the release of the new whisky, so-called because of the method of charring the casks into an alligator-scale effect before... Read more

   3 comments

   UK - 02/06/2011

   Advertising

   video
2. 

   The Drum Marketing Awards 2012 winners announced

   This year's Drum Marketing Awards have been handed out at the Emirates Stadium in London, with the Grand Prix going to Manifest London for their 'Equity for Punks' work with BrewDog, while Aldi Stories by McCann Manchester continued to reel in... Read more

   0 comments

   UK - 09/05/2012

   Marketing
3. 

   Ardbeg launches eCommerce site to drive sales

   A bespoke eCommerce website has been designed for Ardbeg by Story to drive sales and increase efficiency for process orders. The system has been developed to meet growing international demand and will support the brand’s CRM programme,... Read more

   5 comments

   Scotland - 09/03/2010

   Digital

   gallery
4. 

   Ardbeg Rollercoaster campaign celebrates committee's 10th anniversary

   Last week saw the launch of Ardbeg’s ‘Rollercoaster’ campaign to promote the Islay whisky brand’s new whisky expression. Created by Story, the integrated campaign aims to drive sales of 13,000 bottles of the limited edition... Read more

   2 comments

   UK - 22/02/2010

   Marketing

   video
5. 

   Story helps Ardbeg's Big Bottle tour Manhattan

   New York has hit the bottle as Ardbeg Single Malt Whisky toured the streets of Manhattan. The Big Bottle, one of ten produced by Edinburgh agency Story, which briefed Cod Steaks in Bristol with their creation, is being placed strategically in... Read more

   2 comments

   Scotland - 01/12/2009

   Marketing

   gallery
6. 

   Ardbeg's Corryvreckan to be promoted by Story with digital campaign

   A digital campaign to promote the general release of Ardbeg’s Corryvreckan whisky has launched, created by Story. The Edinburgh-based agency has created a campaign which will reach Ardbeg’s 49,000 committee members around the world in... Read more

   1 comment

   Scotland - 22/09/2009

   Advertising

   gallery

7. Ardbeg digital campaign to tell the Story of Blasda

   Ardbeg is to launch a digital campaign to promote its new whisky expression, Blasda, created by Edinburgh based agency Story. The campaign, which breaks on 16 September follows another digital campaign for Ardbeg’s Corryvreckan which was... Read more

   0 comments

   Scotland - 15/09/2008

   Digital

8. Ardbeg reviews its advertising

   Ardbeg malt whisky is to review its above-the-line advertising account, which is currently held by The Union.Ardbeg, which is part of the Glenmorangie Brands stable, is thought to be talking to 1576 and Story as well as incumbent agency, The Union... Read more

   0 comments

   Scotland - 18/09/2002

   Advertising

9. Ardbeg hands Story ad account

   As The Drum went to press it was believed that Ardbeg, the single malt whisky brand from Glenmorangie was set to appoint Story to it’s above-the-line ad account.The move comes after a pitch against incumbent agency The Union and 1576, which... Read more

   0 comments

   Scotland - 02/10/2002

   Advertising
10. 

    The Drum Marketing Award 2012 finalists announced

    The finalists for this year’s the Drum Marketing Awards have been announced, with six agencies vying for Marketing Services Company of the Year. ... Read more

    0 comments

    UK - 08/03/2012

    Marketing

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