THE DRUM

1. 

   British Army unveils TA campaign with Publicis London

   The British Army is launching a campaign today with Publicis London to persuade people to join the Territorial Army. ... Read more

   0 comments

   London - 08/03/2012

   Advertising

   video
2. 

   MoD appoints Capita consortium featuring JWT to handle army recruitment drive

   The Ministry of Defence has appointed a consortium involving ad agency JWT to handle a major recruitment drive for the army. ... Read more

   2 comments

   UK - 14/02/2012

   Advertising

3. How PR brought success to Navy Army Air Force Institutes 90th anniversary Year

   

   

   

   This case study outlines the PR strategy behind the NAAFI (Navy Army Air Force Institutes) Year... Read more

   0 comments

   UK - 15/09/2011

   Events

   premium
4. 

   Salvation Army launches fundraising campaign with Watson Phillips Norman

   The Salvation Army has launched a multichannel fundraising campaign with Watson Phillips Norman (WPN). ... Read more

   0 comments

   London - 29/11/2011

   Advertising

   gallery
5. 

   QPR enlist Twitter scout army

   London based football outfit Queens Park Rangers, have devised a novel approach to boost their January signings – recruiting an army of Twitter scouts. ... Read more

   0 comments

   UK - 29/11/2011

   Social Media
6. 

   Making millions: Bob Geldof, Fraser Ewing, Semion Mogilevich and Royal Bank of Scotland fatcats

   It’s a rich man’s world and former Boomtown Rats star Bob Geldof is no stranger to it, according to The Sunday Times. ... Read more

   15 comments

   UK - 20/05/2012

   Media

7. What happens beyond the ‘Winning Years’?

   Sponsored: Freshwater Scotland

   As we approach the halfway point of the ‘Year of Creative Scotland’ campaign, part of VisitScotland’s ‘Winning Year’s’ strategy in the build up to 2014 – the inevitable question has to be asked – what happens beyond the winning years? Without... Read more

   - 23/05/2012

   Design
8. 

   Russell Buckley declares that QR Codes are dead and predicts the dawn of Google contact lenses

   Russell Buckley, who many see as the 'godfather of mobile' gave a rapid fire round up of key technologies he believes will disappear as mobile technology continues its exponential growth. ... Read more

   20 comments

   London - 15/05/2012

   Digital
9. 

   US sergeant discharged for criticising Obama on Facebook

   A Sergeant in the US marines is to be discharged by the Pentagon after posting criticism of President Obama on Facebook. ... Read more

   0 comments

   UK - 26/04/2012

   Social Media
10. 

    US Army app targets new recruits

    The US Army is to tap into the social media phenomenon with the launch of a free app designed to provide users access to the blog content of more than 600 soldiers.Designed by the US Army Accessions Command the app links up with a mobile website ... Read more

    0 comments

    UK - 01/03/2011

    Digital

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