THE DRUM

1. 

   New Look has best balance between social volume and engagement, while ASOS tops engagement rates

   New Look is the retailer which has the best balance between volume and engagement in terms of social media, a study by Stickyeyes has found, with 36.21 volume and 36.44 engagement. ... Read more

   0 comments

   UK - 27/04/2012

   Digital

   gallery
2. 

   10 statistics taken from I Spy Marketing's Fashion Sector Report

   London search marketing agency I Spy Marketing has released its findings from a report focusing on the success of online sales by fashion retail brands. Having commissioned OnePoll, 500 online shoppers were surveyed in February 2012 to answer... Read more

   0 comments

   London - 30/04/2012

   Digital
3. 

   ASOS launches iPad magazine app

   ASOS has today launched its first iPad app, which will give free access to the magazine.The online fashion and beauty retailer timed the launch of the app to coincide with the launch of the re-designed September issue of the magazine.The app,... Read more

   0 comments

   UK - 05/08/2011

   Digital

4. The Drum Magazine: 11th May 2012

   

   

   

   Read more

   0 comments

   UK - 10/05/2012

   Advertising
5. 

   Asos set to launch Facebook store

   Online fashion retailer Asos is set to launch its first Facebook store later this month, which allow users to buy its products through the social networking site, using their existing Asos account.Having launched its US website last year, the... Read more

   0 comments

   UK - 20/01/2011

   Digital
6. 

   ASOS plans Facebook store

   Online fashion retailer As Seen On Screen (ASOS) has announced that it is to launch a Facebook store at the end of the month.The portal will showcase the retailer’s entire product range on the social network, according to chief executive... Read more

   0 comments

   UK - 19/01/2011

   Social Media
7. 

   ASOS 'most visible' retailer online

   Search engine marketing and optimisation company Greenlight has revealed that major fashion brands have lost visibility online since November 2009 – particularly in the paid advertising space.Using industry data, gathered in February 2010,... Read more

   0 comments

   UK - 30/04/2010

   Advertising
8. 

   Report: integration of online and offline crucial to success of online retailers

   The report is based on two pieces of research: a survey of 400 consumers conducted by OnePoll, which looked at the importance of difference factors in the online buying decision-making process, and I Spy Marketing’s own research, which covered... Read more

   0 comments

   UK - 30/04/2012

   Digital

   premium

   gallery
9. 

   BBC appoints Lindsay Nuttall as head of marketing for BBC1 and drama

   The BBC has announced the appointment of Lindsay Nuttall as the head of marketing for Drama and BBC1. ... Read more

   0 comments

   UK - 14/02/2012

   Media
10. 

    Blippar launches new ad service Blipp to Buy

    Image recognition app Blippar has launched a new service aimed that brands and media owners, which will allow users to buy products features in adverts. ... Read more

    0 comments

    London - 27/02/2012

    Digital

Pages