THE DRUM

1. 

   New digital channels changes B2B marketing landscape

   How has digital changed the B2B marketing landscape? ... Read more

   0 comments

   East Midlands - 01/10/2011

   Digital
2. 

   Manchester Focus: Insider views on the 'second city' of creativity

   What do you think the general mood is among agencies in the city? ... Read more

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   North West - 15/08/2011

   Advertising

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3. Do you have a ‘brand newsroom’?

   Opinion: The Inbound Marketing Blog

   “You are what you publish!” is the main rule that applies to businesses in the digital era, writes best-selling author and influencer... Read more

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   John Hornell - 13/04/2012

   Marketing

4. Is Pinterest a waste of time for B2B companies?

   Opinion: The Inbound Marketing Blog

   It is a well-known fact in the business world that visual content is the shortcut to people’s hearts and minds. The need for marketers to... Read more

   0 comments

   John Hornell - 04/05/2012

   Social Media
5. 

   Exclusive - The How Do Award Winners in full

   The How Do Awards took place last night in Manchester, with Andy Carter, group managing director of GMG Radio being named as Personality of Year, and Code Computerlove being named Digital Agency of the Year. ... Read more

   2 comments

   North West - 27/04/2012

   Marketing
6. 

   CBS Interactive appoints Darren Higham as UK head of B2B

   CBS Interactive has appointed Darren Higham as UK head of B2B, where he will handle the brand’s portfolio of B2B properties, including TechRepublic UK and ZDNet UK. ... Read more

   0 comments

   London - 19/04/2012

   Media
7. 

   Trader Media Group appoints new B2B PR agency

   Trader Media Group has appointed JJ Marketing as its new B2B PR agency. ... Read more

   0 comments

   UK - 30/04/2012

   Public Relations

8. Phone hacking: social media is the new front line

   Opinion: A Word To The Wise

   Tom Leatherbarrow, Head of B2B at Willoughby PR, blogs on #horsegate and how social media is the new front line in the phone hacking... Read more

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   Willoughby PR - 01/03/2012

   Media

9. Rangerstaxcase.com: A triumph for social media (in Glasgow!)

   Opinion: A Word To The Wise

   Head of B2B at Willoughby PR, Tom Leatherbarrow, shares his thoughts on the blog Rangerstaxcase.com. ... Read more

   3 comments

   Willoughby PR - 21/02/2012

   Media

10. Capello: The Media Pack has got what it wants!

    Opinion: A Word To The Wise

    Head of B2B at Willoughby PR, Tom Leatherbarrow, shares his views on Fabio Capello's resignation and the media pressure that comes with... Read more

    0 comments

    Willoughby PR - 09/02/2012

    Media

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