THE DRUM

1. 

   ‘Real life’ Barbie becomes internet sensation

   A Russian woman has become an internet sensation after flaunting her doll like features on the web. ... Read more

   1 comment

   Europe - 23/04/2012

   Digital

   gallery
2. 

   Social media sees Mattel reunite Ken and Barbie

   Following a social media campaign running over the last month, Ken and Barbie have rekindled their romance, just in time for Valentine’s Day. Seven years after creators Mattel chose to split the plastic partnership, it decided to begin the... Read more

   1 comment

   UK - 14/02/2011

   Social Media

   video
3. 

   Social media users to decide if Ken and Barbie should reunite

   The world's most famous plastic boyfriend Ken has turned to social media in a bid to win back old flame Barbie, as part of a social media campaign from toy maker Mattel for Valentine’s Day. The campaign runs seven years after the pair broke... Read more

   0 comments

   UK - 09/02/2011

   Social Media
4. 

   Barbie Video Girl subject to FBI investigation

   The latest iteration of the Barbie plastic doll line has piqued the interest of America’s FBI, after the law enforcement agency suggested the plastic doll could be called as a witness in child porn cases.Barbie Video Girl looks much like... Read more

   0 comments

   UK - 09/12/2010

   Marketing
5. 

   Egmont & Mattel team up for Monster High magazine launch

   Egmont Publishing Group have teamed up with Mattel to extend their popular fashion dolls brand into the magazine sector. ... Read more

   2 comments

   UK - 29/03/2012

   Media
6. 

   Iran deploys Fatima doll against American “cultural invasion”

   The Iranian regime in Tehran is broadening its offensive against western “decadence”... although the secret weapon in the mullah’s arsenal isn’t a nuclear bomb, it’s a plastic doll called Fatima.The latest American to... Read more

   4 comments

   UK - 19/11/2010

   Marketing
7. 

   Bratz feud escalates over Mattel spying allegations

   Toy company Mattel has become the recipient of some barbed criticism from bitter rivals MGA Entertainment after the latter accused them of spying.MGA allege that over a 15 year period Mattel workers, with the approval of executives, were... Read more

   0 comments

   UK - 18/08/2010

   Public Relations
8. 

   The Drum's favourite Christmas Cracker jokes from 1000heads

   This week, digital agency 1000heads ran three days of Christmas Cracker joke writing with professional joke writers using suggestions made by Twitter users. The Drum chooses its 10 favourite jokes. ... Read more

   0 comments

   London - 16/12/2011

   Social Media
9. 

   Thomas the Tank Engine snapped up by Mattel

   Mattel, the US toy giant behind Barbie and Hot Wheels, is to purchase Hit entertainment, the British maker of Thomas the Tank Engine, for £500m in cash. ... Read more

   0 comments

   UK - 25/10/2011

   Marketing
10. 

    BBC, Facebook, Mars, Google: The Sunday Round-up

    With the sun shining the last thing you want to be doing is sifting through all the newspapers when you should be stoking up the barbie. So, don't bother, here are the best of the media headlines from today's papers. Read more

    0 comments

    UK - 23/05/2010

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