THE DRUM

1. 

   IRN-BRU introduces fans to 'Fanny' in online video

   The latest instalment of Barr’s advertising campaign for IRN-BRU sees the soft drink introduce its fans to ‘Fanny’. ... Read more

   0 comments

   Scotland - 21/05/2012

   Advertising

   video
2. 

   AG Barr reveals 12% sales growth for 2011

   Soft drinks group AG Barr, which produced IRN-BRU, will announce its trading in the final quarter of last year, with its total sales understood to be 12% ahead of the same period in 2010. ... Read more

   0 comments

   Scotland - 26/01/2012

   Marketing
3. 

   Sky News Twitter Policy Debate - is the company right to ban staff from retweeting?

   Last night an email was sent to Sky News journalists instructing them not to retweet stories by other journalists and to check with the newsdesk first before breaking their own stories on Twitter. ... Read more

   1 comment

   UK - 08/02/2012

   Social Media

4. Winning work: Roses Creative Awards gold winners

   

   

   

   The Roses Creative Awards, the annual scheme celebrating and rewarding creativity across Britain... Read more

   0 comments

   UK - 14/05/2012

   Advertising

5. The future of technology education in Scotland as the digital economy grows

   Opinion: Guest Columnists

   Neil Barr, managing director of Alienation Digital offers his views on the prospects for the digital economy in Scotland and why, in his... Read more

   0 comments

   the drum - 21/10/2011

   Digital
6. 

   Video: AG Barr launches Fiery IRN-BRU

   AG Barr has extended its IRN-BRU range with the launch of Fiery IRN-BRU. The drink, launched at an event in George Square in Glasgow this lunchtime, saw former AG Barr chairman, Robin Barr, pull the first ever bottle out of a furnace to present to... Read more

   12 comments

   Scotland - 19/09/2011

   Marketing

   video

7. 
   Barr’s is refreshed with new packaging and design by Stand

   Barr’s new packaging and design by Stand has been launched. The new glass-bottled soft drink range features the Barr’s branding above a saltire which is, in turn, placed over a striped background. Martin Steele, brand manager for Barr... Read more

   0 comments

   Scotland - 31/05/2007

   Advertising

8. New £3m Barr’s deal sees designs from Manchester

   Both the Scottish Premier League and the Scottish Football League have unveiled new-look sponsorship ahead of the new season. However, the design work for both has been created by agencies south of the border. The SFL has secured Irn-Bru as its... Read more

   0 comments

   Scotland - 26/07/2007

   Advertising
9. 

   AG Barr to continue brand investment despite facing 'operational challenges'

   IRN-BRU maker A.G.Barr has said that it will continued to invest in its brands despite having faced ‘a number of operational challenges’ in recent times. A first half of year update by the company revealed that increased promotions had... Read more

   0 comments

   Scotland - 28/07/2011

   Marketing

10. Leith launches Barr’s IRn Bru 32

    Irn Bru’s new energy drink, Irn-Bru 32, launches this week with a new 30” TV spot featuring a Glasgow hardman in a cuckoo suit. The drink is the first launch from parent company, AG Barr, in over 20 years. Irn-Bru 32 will go head to... Read more

    0 comments

    Scotland - 09/03/2006

    Advertising

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