THE DRUM

1. Looking for a new agency? Ten tips to run the perfect pitch

   Opinion: Guest Columnists

   It should start with a shortlist and end with a beer, apparently. Dylan Bogg, CEO at Big Communications, offers an agency perspective of... Read more

   2 comments

   Dylan Bogg - 27/03/2012

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2. 

   Carling announced as the official beer of The Big Jubilee Lunch

   Carling has been announced as the official beer of The Big Jubilee Lunch, with 300,000 free aluminium bottles to be distributed to street parties. ... Read more

   1 comment

   UK - 22/05/2012

   Marketing
3. 

   Shamed Diageo at centre of social media storm after 'blackmailing' BrewDog out of beer award

   Drinks giant Diageo has apologised "unreservedly" to BrewDog after it was accused of 'blackmailing' the Scottish brewery out of a drinks industry award. ... Read more

   8 comments

   UK - 09/05/2012

   Public Relations
4. 

   Cobra beer launches £4million campaign to become top 10 beer brand

   Cobra beer has announced it is launching a multimedia campaign across TV, cinema and digital advertising in the UK, in a bid to get into the Top 10 UK Beers, and lead the World Beer category. ... Read more

   0 comments

   London - 29/02/2012

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   video
5. 

   Groupon boss says 'Too much beer' as he tells staff company has to grow up

   It wasn't what you expect from a billion-dollar company: the boss, beer bottle in hand, telling staff the company needs to grow up. But this was Groupon yesterday. Maybe CEO Andrew Mason didn't know he was on telly. ... Read more

   1 comment

   United States - 26/04/2012

   Advertising
6. 

   Bud targets Ukraine next in the march to the whole-world beer

   It seems a bold ambition for Bud, the all-American beer. But now it is well on its way to becoming the first world beer in the same way as Coke is an all-the-world brand. The beer is now sold in 86 countries - and next week it debuts in... Read more

   0 comments

   International - 13/04/2012

   Advertising
7. 

   Aldi appointment for Clarion to handle consumer PR for beer, wine and spirit range

   Supermarket chain Aldi has appointed Clarion Communications to handle its consumer PR to promote its range of beers, wines and spirits in the UK. ... Read more

   0 comments

   London - 10/04/2012

   Public Relations
8. 

   Caledonia Best boss: 'We want it to be Scotland's favourite beer'

   Scottish brewer Tennent Caledonian today unveiled its new ale, Caledonia Best. Commercial managing director, Steve Annand, spoke to The Drum about his ambition to make it Scotland's favourite pint. ... Read more

   0 comments

   Scotland - 27/10/2011

   Marketing
9. 

   Pitch news: C&A, eBay, Grey Goose and Rank International accounts under review

   C&A, eBay, Grey Goose, Radisson Hotels and Tiger Beer all have accounts currently under review. Here we take a look... Read more

   0 comments

   UK - 02/03/2012

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10. The Drum Magazine: 25th May 2012

    

    

    

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    UK - 25/05/2012

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