THE DRUM

1. The 10 most important developments in search – outside of Google

   Opinion: Guest Columnists

   Recent changes to Google’s algorithm continue to impact on digital marketing strategies. But what about other industry changes, aside... Read more

   1 comment

   Lisa Wisniowski - 10/05/2012

   Digital
2. 

   Bing set to roll out new design in coming weeks

   Bing has announced in a blog post that it is set to roll out a new design in the coming weeks, with the US to be the first to see it, followed by the system being rolled out for mobile devices. ... Read more

   0 comments

   International - 15/05/2012

   Digital
3. 

   Bing searches to incorporate social media data

   Microsoft has announced that its latest revamp of the Bing search platform will incorporate social media results in a special grey sidebar. ... Read more

   0 comments

   UK - 11/05/2012

   Digital
4. 

   Wagon Wheels to launch alien game using Bing Maps

   Wagon Wheels is hoping to appeal to teenagers with the launch of an alien-themed treasure hunt game on Bing Maps. ... Read more

   0 comments

   UK - 08/05/2012

   Digital
5. 

   Yahoo/Bing close the gap on Google

   Its lead may have long seemed unassailable but long time also-rans in the search engine business, Yahoo/Bing, may finally be clawing back some market share against the sector leader – according to a new report. ... Read more

   0 comments

   UK - 03/04/2012

   Digital
6. 

   Infographic: New alcohol strategy set out to stop binge drinking

   A new alcohol strategy has been set up in England and Wales to tackle binge drinking, with plans to introduce a minimum unit price for alcohol; banning the sale of multi-buy discount deals; and improved powers to stop serving alcohol to drunks. ... Read more

   0 comments

   UK - 23/03/2012

   Marketing

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7. 

   Download your copy of The Drum’s search marketing supplement

   From pay-per-click advertising to organic search, search marketing is an industry in its infancy, yet it plays an ever-increasing role in the strategies of digital marketing teams. ... Read more

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   UK - 11/05/2012

   Digital

   premium

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8. 

   Danielle moves from Bing to You Tube: Big changes at video Goliath

   In a blow to Microsoft's Bing, general manager Danielle Tiedt is to lead consumer marketing for Google's YouTube and the move highlights a big change at the video Goliath. ... Read more

   0 comments

   United States - 26/02/2012

   Advertising
9. 

   Bing general manager Danielle Tiedt appointed as YouTube vice-president of marketing

   Danielle Tiedt, general manager of Microsoft’s Bing, has been appointed as vice-president of marketing for YouTube. ... Read more

   0 comments

   International - 23/02/2012

   Digital
10. 

    Bing trials specialised event searching

    Microsoft is adding a new events planning feature to its Bing search engine in an effort to get one up on market leader Google.Bing Events will allow people to better plan their nights out with a social planning tool activated when a user searches... Read more

    0 comments

    International - 26/09/2011

    Digital

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