THE DRUM

1. 

   Birds Eye unveils Facebook competition with glue Isobar to support cinema sponsorship

   Birds Eye is supporting its six-month sponsorship partnership with DCM, to bring the brand into cinemas across the UK for the first time, with a Facebook competition created with glue Isobar. ... Read more

   0 comments

   London - 30/03/2012

   Marketing

   gallery
2. 

   Birds Eye unveils Rice Fusions ad with The Assembly

   Birds Eye has unveiled a new ad, featuring Clarence the bear, for its recently-launched Rice Fusions range. ... Read more

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   London - 20/03/2012

   Advertising

   video
3. 

   Birds Eye appoints Live & Breathe for below the line marketing

   Birds Eye has hired Live & Breathe to handle below the line marketing for its full range of frozen foods. ... Read more

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   UK - 26/01/2012

   Below the line
4. 

   Publicis poaches Ogilvy&Mather creative director Andy Bird

   Publicis London has appointed Ogilvy&Mather creative director Andy Bird as its new executive creative director. ... Read more

   0 comments

   UK - 29/03/2012

   Advertising
5. 

   Birds Eye releases new TV advert and campaign with AMV BBDO

   A new Birds Eye promotion, called ‘Give a bear a home’ has launched this week.Created by AMV BBDO, the advert turns the tables on the polar bear which features in the Birds Eye adverts. Instead of an unsuspecting person opening... Read more

   0 comments

   UK - 25/08/2011

   Advertising

   video
6. 

   BirdsEye adverts banned for making comparisons between fresh and frozen vegetables

   Two BirdsEye adverts have been banned by the Advertising Standards Authority (ASA)for making comparisons between the amount of vitamins in fresh and frozen vegetables.One of the adverts, which featured a toy bear holding a clipboard sitting beside... Read more

   0 comments

   UK - 15/08/2011

   Advertising
7. 

   Birds Eye Iglo Group hires Pelham Bell Pottinger

   Birds Eye Iglo Group, the European frozen foods business, has appointed Pelham Bell Pottinger to advise on financial and corporate communications.The group produces, markets and distributes frozen food products across Europe including Birds Eye... Read more

   0 comments

   UK - 24/03/2011

   Public Relations
8. 

   Cushelle joins ranks of brands with cuddly toy promotion...we look at some of the others

   With toilet paper brand Cushelle launching an on-pack promotion for koala toys, we look at other brands which have recently decided that the UK is a sucker for a soft toy.The ‘Big Koala Hug Giveaway’ invites customers to enter the... Read more

   1 comment

   UK - 09/09/2011

   Advertising

   video

9. Google, Twitter, Financial Times, MediaCom, Coca-Cola: Insight from the IAB Mobile Engage Conference

   Opinion: Little Drummer Boy

   The Internet Advertising Bureau today held its annual Mobile conference, aiming to promote the adoption of mobile as an advertising... Read more

   0 comments

   Stephen Lepitak - 17/05/2012

   Mobile

10. A nation of chocoholics – why Brits can’t live without Cadbury

    Opinion: Guest Columnists

    Jan Worsley, associate director, SPA Future Thinking, explores the British love for particular brands, including US-owned Cadbury,... Read more

    0 comments

    Jan Worsley - 20/04/2012

    Marketing

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