THE DRUM

1. 

   Driving Growth: Q&A with Brand Learning co-founders Andy Bird and Mhairi McEwan

   Co-founders of Brand Learning, Andy Bird and Mhairi McEwan discuss their new book, The Growth Drivers, which has recently been published by Wiley. The two global experts in transforming marketing capabilities discuss what insight they gleamed... Read more

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   London - 10/02/2012

   Marketing
2. 

   How King.com, the second largest games developer on Facebook, plans to capitalise on Facebook’s IPO

   As Facebook begins trading on the New York Stock Exchange in the third largest US IPO, brands like King.com are hoping to capitalise on the new opportunities that should arise. ... Read more

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   International - 25/05/2012

   Social Media
3. 

   Penguin Books teams with Zappar to bring classic novels to life

   Titles from the Penguin English Library have been made interactive Zappar, to allow Moby Dick, and Lady Audley's Secret to come to life, with two more titles to follow. ... Read more

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   UK - 17/05/2012

   Entertainment

   video

4. Social Media Book Review: Social Media ROI by Olivier Blanchard

   Opinion: Awards Blog

   One of the things often asked of judges for The Social Buzz Awards is "What's the best way of judging ROI on Social Media?" It may seem... Read more

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   Craig McGill - 17/04/2012

   Events

5. Social Media Book Review: Winning Work with LinkedIn by Adam Gordon

   Opinion: Awards Blog

   After last week's review of Social Media ROI by Olivier Blanchard ... Read more

   0 comments

   Craig McGill - 27/04/2012

   Digital
6. 

   Lord Grade to speak at The Drum's Digital Sessions conference in May

   The former chairman of the BBC Lord Grade and the Head of Digital at Number 10 Nick Jones are both set to speak at a digital marketing conference being held in London on 24th May for clientside marketers only. ... Read more

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   UK - 20/04/2012

   Advertising
7. 

   MiNetwork members get 40% off Design Means Business with Nokia, Aston Martin, P&G and more

   MiNetwork has negotiated a special 40% discount so that members can attend the annual two-day Design Means Business conference, which takes place in Newcastle in March. ... Read more

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   UK - 20/02/2012

   Design
8. 

   SAScon panel to debate the web's impact on media

   SAScon have announced that their latest session will draw upon a range of high profile figures to discuss how the media is being shaped by the rise of social media and the web. ... Read more

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   UK - 17/04/2012

   Digital
9. 

   Microsoft invests $300m in Barnes & Noble's Nook Book as it eyes Kindle and iPad battle

   Microsoft is set to invest £300m in Barnes & Noble’s Nook digital-book. ... Read more

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   United States - 30/04/2012

   Digital
10. 

    Titanic sails again! Would YOU book a berth on New York voyage ?

    A replica of the ill-fated Titanic is to be built by Australian mining billionaire Clive Palmer, who plans to sail it on its maiden voyage from England to New York by the end of 2016. But how many people will be put off by the horrific history? ... Read more

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    International - 30/04/2012

    Advertising

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