THE DRUM

1. 

   Euro 2012 soccer championships set to give 17% advertising revenue boost to ITV

   The impact of the Euro 2012 football championships means advertising revenues for ITV are likely to be up by 17% in June - building on an expected 6 % rise this month as ITV airs Britain’s Got Talent. ... Read more

   0 comments

   UK - 10/05/2012

   Advertising

2. How Which? boosted marketing efficiency: improving new subscriber welcome packs production process

   

   Europe’s largest consumer rights organisation, Which? was determined to develop a more efficient... Read more

   0 comments

   UK - 29/03/2012

   Marketing

   premium
3. 

   Gate Films boosts team as Jaspers heads to New Zealand

   The Gate Films has bolstered its Edinburgh team with two new recruits as senior producer Viv Jaspers heads back to her native New Zealand. ... Read more

   0 comments

   UK - 02/05/2012

   Advertising

4. How to boost your conversion rates

   Opinion: Guest Columnists

   Jason Dickson, head of partner optimization and analytics at Expedia Affiliate Network, discusses how digital marketers can convert web... Read more

   1 comment

   Jason Dickson - 06/04/2012

   Digital
5. 

   Scottish newspapers advertising boost from Donald Trump's wind farm developments debate

   The political and big business battle over the future development of the wind farm industry in Scotland looks set to be a revenue booster for Scottish newspapers as well as dominating the current news agenda. ... Read more

   2 comments

   Scotland - 23/04/2012

   Advertising

6. The ten things every retail website should have for Christmas

   Opinion: Guest Columnists

   In case you hadn't noticed, Christmas is looming large and many retailers are hoping that they will see a massive boost in sales in this... Read more

   2 comments

   Staff Writer - 18/11/2011

   Digital
7. 

   Baris Group appoints MC2 for profile boost

   Construction and facades company Baris Group has appointed Manchester agency MC2 to handle its marketing and public relations. ... Read more

   0 comments

   UK - 30/03/2012

   Public Relations
8. 

   Man Utd commissions WRG Creative film for annual UNICEF fund raiser

   Creative marketing agency WRG Creative Communication has released a short piece of animation that was shown at Old Trafford to more than 500 guests at last week's United for Children fundraising dinner organised by WRG client Manchester United on... Read more

   0 comments

   UK - 21/12/2011

   Advertising
9. 

   Hyperlocal media receives £1m funding boost

   A £1m development of the UK’s hyperlocal media sector is being launched today by Nesta and the Technology Strategy Board. ... Read more

   0 comments

   UK - 29/03/2012

   Media
10. 

    Sonic Editions appoints W Communications to boost UK profile

    Online retailer Sonic Editions has appointed W Communications to help boost its profile in the UK. ... Read more

    0 comments

    London - 28/03/2012

    Digital

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