THE DRUM

1. Editor's picks: My top 10 Chip Shop Awards ads

   

   

   

   As we gear up for the Chip Shop Awards nominations being announced tomorrow, here are 10 ads I... Read more

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   UK - 25/04/2012

   Advertising
2. 

   Cashing in on Twitter: Sales director Bruce Daisley explains how the micro-blogging site will make money

   Bruce Daisley, sales director for Twitter took some time out ahead of speaking at this year’s SAScon search, analytics and social media conference in Manchester to answer a few questions about both his plans for speaking at the event, and what’s... Read more

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   London - 14/05/2012

   Social Media

3. Meaningful brands for a sustainable future: A new approach to measuring brand value

   

   

   

   Both the OECD and the UK Government have recently published measures of the well-being of... Read more

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   UK - 10/01/2012

   Marketing

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4. The 10 most important developments in search – outside of Google

   Opinion: Guest Columnists

   Recent changes to Google’s algorithm continue to impact on digital marketing strategies. But what about other industry changes, aside... Read more

   1 comment

   Lisa Wisniowski - 10/05/2012

   Digital

5. A nation of chocoholics – why Brits can’t live without Cadbury

   Opinion: Guest Columnists

   Jan Worsley, associate director, SPA Future Thinking, explores the British love for particular brands, including US-owned Cadbury,... Read more

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   Jan Worsley - 20/04/2012

   Marketing

6. Top tips for complying with the Cookie Law

   Opinion: Guest Columnists

   With the EU Privacy Directive coming into force this weekend, most brands should already have a solution in place. But for those who... Read more

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   Meriel Lenfestey - 25/05/2012

   Digital

7. A dot Brand new opportunity knocks

   Opinion: Guest Columnists

   We are about to enter the .brand era of URLs, with companies waiting to hear from ICANN if their application to take up one of thousands... Read more

   2 comments

   Roland LaPlante - 20/03/2012

   Digital
8. 

   Meaningful retail brands: Q&A with Kate Cox of MPG Media Contacts

   The Drum caught up with Kate Cox, head of strategy at MPG Media Contacts, to talk about the company’s recent Meaningful Brands research and how retailers might become more meaningful in 2012. Cox discusses some of the findings of the Meaningful... Read more

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   UK - 28/03/2012

   Marketing

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9. How can businesses take advantage of the Queen's Diamond Jubilee?

   Opinion: Guest Columnists

   Despite the fact the Olympics are all-pervasive as much from a brand point of view as from the general public’s, there is another,... Read more

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   Richard Barrett - 30/04/2012

   Marketing
10. 

    Flybe marketing manager: We believe our repositioning takes us way beyond the rest of the sector

    This week, Flybe has announced a brand repositioning to ‘Making flying better’, which it will start to roll out straight away. The Drum caught up with Simon Lilley, Flybe’s marketing manager, to discuss why the repositioning took place and how it... Read more

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    London - 27/04/2012

    Marketing

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