Former McCann Erickson CEO Brian Child discusses evolution within the marketing and communications arena. The thing about old dogs is that they know some great tricks. Sit, heel, fetch, lie down, bring my newspaper, fetch my slippers. They know... Read more
Departing non-executive director of The Mission Group discusses what has driven him through out his marketing career. What has driven me, former CEO of McCann Manchester,97 in Drum top 100,pensioner(recipient of a final salary pension)non-exec of... Read more
The Mission Marketing Group has announced that Brian Child is to step down as non-executive director from September. Child will not be replaced in the role with Chris Morris and Stephen Boyd also holding non-executive director roles with the group... Read more
Last year Brian Child, the man who built McCann Erickson Manchester into the biggest marketing agency outside London, put forward in The Drum seven observations on how agencies should deal with the recession The Drum caught up with Brian recently... Read more
In the first of this seven part series Brian tells agencies that the first thing they need to do is start living in the real world.The Drum caught up with Brian recently and asked him to expand on those seven points in a series of video interviews... Read more
I read the article in the last issue of The Drum, ‘Feeling the Temperature’, which highlighted the findings of the magazine’s State of the Nation survey, and two things immediately registered with me.Firtsly, there was a lot of... Read more
Staffing levels are always a big issue for agencies and never more so than during a downturn in the economy. But could it be that your agency has 10% too many staff? The Drum caught up with Brian recently and asked him to expand on those seven... Read more
There’s a bit of a contradiction, really, asking someone who is retired to talk about how to set up a great international advertising agency in Manchester. There is a bit of ‘why me’ in it and, on the other hand, some ‘why... Read more
Richard Draycott with this week's Vodcast.Part 1 of 7 of Richard's discussion with Brian Child can be viewed on the Drum's YouTube channel and here Read more
