So who won in the battle of the talent shows? ITV had the most viewers, with a peak audience of 11.5 million watching Simon Cowell return to Britain's Got Talent.
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Virgin Media is set to roll out new idents tomorrow as the new series of Britain’s Got Talent launches on ITV, featuring Virgin Media customers, staff and Virgin Media Pioneers.
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Britain's Got Talent not only thrashed The Voice in the ratings war but it also trounced its rival on social media, according to research released today.
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Around 50,000 viewers used the Shazam App to tag the special Pepsi Max and Cadbury adverts that appeared during Saturday's Britain's Got Talent final, according to ITV.
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Pepsi Max and Cadbury are to become the first brands in the UK to run Shazam-enabled ads when they debut during this Saturday's Britain's Got Talent final.
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The Drum met up with Domino's marketing director Simon Wallis to talk about its plan for the brand and the agencies it employs, digital innovations such as the brand's use of social media, and the future of sponsorship for the brand. Read more
Sainsbury's is offering its customers the chance to feature in its TV ads in the run up to the Britain's Got Talent final on Saturday 4 June.The supermarket chain is inviting shoppers to upload videos of themselves enjoying meals from the &lsquo... Read more
