THE DRUM

1. 

   Pitch news: BSkyB, The Home Office, Centrica, Department of Health

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   International - 25/05/2012

   Advertising

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2. 

   British Gas unveils ‘Free Swims for Britain’ campaign with Pepper

   British Gas is set to launch a ‘Free Swims for Britain’ campaign tomorrow, with the public being able to claim a free swim or swimming lesson in return for pledging support to the British swim team. ... Read more

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   London - 24/04/2012

   Marketing

3. How social media customer service strategy improved British Gas customer experience

   

   

   The article gives insight into the development of Active Customer Service at British Gas and the... Read more

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   UK - 13/01/2012

   Social Media

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4. 

   BEcause creates 'smarter home' for British Gas

   British Gas has unveiled a new interactive 'smarter home' stand at the Ideal Home Show in London, designed by brand experience agency BEcause. ... Read more

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   UK - 20/03/2012

   Events
5. 

   British Gas creates new campaign with CHI & Partners to advertise price cuts

   British Gas has launched a campaign with CHI & Partners to advertise that it is cutting its electricity prices with immediate effect. ... Read more

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   London - 13/01/2012

   Advertising
6. 

   British Gas becomes first UK advertiser to use The Weather Channel’s “Adaptor ads”

   British Gas has become the first UK advertiser to use The Weather Channel “Adaptor ads”, enabling it to put live weather information in its online adverts. ... Read more

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   UK - 23/12/2011

   Advertising
7. 

   25th anniversary of ‘Tell Sid’ British Gas campaign marked

   The 25th anniversary of the iconic “tell Sid” advertising campaign has been marked with analysts pointing out that anyone who took advantage of the share offer would now have realised 10 times the sale price. ... Read more

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   UK - 21/11/2011

   Advertising
8. 

   British Gas hires BEcause for Future Car Challenge

   British Gas has appointed brand experience agency BEcause to help with its sponsorship of the RAC Future Car Challenge. ... Read more

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   UK - 02/11/2011

   Marketing
9. 

   British Gas modernises brand with new logo by CHI & Partners

   British Gas is modernising its logo for the first time in 17 years with CHI & Partners. ... Read more

   1 comment

   London - 13/10/2011

   Design
10. 

    British Gas adverts banned by ASA

    The Advertising Standards Authority (ASA) has banned British Gas TV, radio, poster and two print adverts for being misleading.The advertisements for the same day and next day boiler repair services received 18 complaints.British Gas replied that... Read more

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    UK - 25/07/2011

    Advertising

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