THE DRUM

1. Why offline will soon start to grow, and digital soon start to shrink (relatively speaking…)

   Opinion: Guest Columnists

   John Watson, founding partner of Watson Phillips Norman discusses the predicted rise on online marketing budget spend, and what the means... Read more

   4 comments

   John Watson - 04/05/2012

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2. 

   Culture Secretary Fiona Hyslop comments on BBC budget cuts in Scotland

   Culture Secretary Fiona Hyslop has commented on today’s planned budget cuts by BBC Scotland as part of the ‘Delivering Quality First’ scheme, which plans to reduce its spending by 16%. ... Read more

   0 comments

   Scotland - 16/05/2012

   Media

3. Do you have a ‘brand newsroom’?

   Opinion: The Inbound Marketing Blog

   “You are what you publish!” is the main rule that applies to businesses in the digital era, writes best-selling author and influencer... Read more

   0 comments

   John Hornell - 13/04/2012

   Marketing
4. 

   McCann's Aldi campaign scoops Roses Creative Awards Grand Prix - see all the winners here

   McCann Manchester's much-loved campaign for Aldi was awarded the Grand Prix at last night's Roses Creative Awards. ... Read more

   0 comments

   UK - 04/05/2012

   Advertising
5. 

   Bellwether Report reveals third successive quarter of upward revision to total marketing budgets

   The IPA’s Bellwether Report has found the third upward revision to total marketing budgets in as many quarters, in response to new product launches, expectations of better economic conditions and higher rates of return on investment. ... Read more

   0 comments

   UK - 19/04/2012

   Marketing

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6. 

   Budget online PR portal launched

   An online portal offering an outsourced press office service for businesses has been launched by Tim Toulmin, former head of the Press Complaints Commission. ... Read more

   0 comments

   UK - 27/03/2012

   Public Relations
7. 

   42% of PRs think the budget will be good for their business

   A survey of the PR Leaders’ Panel has found that 42% thought the budget would have a positive effect on their business, while 50% were neutral. ... Read more

   0 comments

   UK - 26/03/2012

   Public Relations
8. 

   Signs of growth for marketing budgets and global confidence according to latest Warc Index

   Global marketing budgets are expected to grow as global confidences improve according to Warc’s Global Marketing Index. ... Read more

   0 comments

   International - 23/03/2012

   Marketing

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9. 

   STV CEO calls for further tax cuts for Scotland's creative sector following chancellor's budget announcement

   Commercial broadcaster STV’s CEO Rob Woodward has called for introduction of further tax incentives for TV production companies, following George Osbourne’s budget announcements yesterday. ... Read more

   0 comments

   Scotland - 22/03/2012

   Media
10. 

    WPP CEO Sir Martin Sorrell describes George Osborne's budget as 'inventive'

    WPP chief executive Sir Martin Sorrell has welcomed today’s budget from chancellor George Osborne, describing it as ‘inventive’. ... Read more

    0 comments

    London - 21/03/2012

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