THE DRUM

1. 

   Bulmers launches 'perfect pour' mobile app

   Bulmers has launched a new mobile app which uses augmented reality technology to pour a perfect pint of cider. ... Read more

   1 comment

   UK - 23/05/2012

   Mobile
2. 

   Bulmers set to launch AR campaign with Space to show how to serve a perfect pint

   Bulmers is set to roll out an augmented reality campaign tomorrow, created by Space, to show consumers how to serve the perfect pint. ... Read more

   0 comments

   UK - 05/04/2012

   Digital
3. 

   Heineken appoints Adam & Eve to handle Bulmers creative work

   Heineken has today announced the appointment of Adam & Eve to handle the creative work for cider brand Bulmers, following a two month review. ... Read more

   0 comments

   London - 20/03/2012

   Advertising
4. 

   Bulmers unveils updated Facebook page celebrating its history with We Are Social

   Bulmers cider has updated its Facebook page, following the announcement yesterday, to promote its 125 year heritage. ... Read more

   0 comments

   London - 01/03/2012

   Social Media
5. 

   Pitch update: Accounts Under Review February 2012

   Reviews are underway at several big advertisers, not least the Co-Op and News International who are reviewing their entire agency rosters. Here we take a look... Read more

   0 comments

   International - 06/02/2012

   Media

   premium
6. 

   Thinking outside the box: innovations in Out of Home advertising

   The world’s oldest advertising medium has undergone a rebirth of late, emerging to embrace everything from touch screens to gesture recognition to augmented reality and near field communications, offering advertisers more and more creative ways to... Read more

   0 comments

   UK - 27/04/2012

   Advertising

   gallery
7. 

   Heineken appoints Publicasity for trade PR

   Heineken has appointed Publicasity to handle its trade PR for its portfolio of brands. ... Read more

   0 comments

   London - 17/05/2012

   Public Relations
8. 

   Heineken appoints We Are Social as social media agency for Bulmers and Jacques

   Heineken has appointed We Are Social as its social media agency for Bulmers cider and Jacques cider in the UK. ... Read more

   0 comments

   London - 14/12/2011

   Social Media
9. 

   Bulmers launches new cider with 'Experimenters Wanted' campaign

   Bulmers is today launching a summer-long marketing campaign to promote the launch of Bulmers Nº17, a new cider that contains crushed red berries cut with a shot of lime.The multi-million-pound 'Experimenters Wanted' campaign will invite... Read more

   0 comments

   UK - 11/07/2011

   Marketing
10. 

    Bulmers Launches QR poster campaign

    Bulmers cider is marking the launch of its new Nº17 cider brand with the launch of a new QR code poster campaign.The campaign, set to run throughout the summer, will feature a number of experiments, accessed by scanning the QR codes on bottles... Read more

    2 comments

    UK - 30/06/2011

    Advertising

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