THE DRUM

1. 

   Engage appoints Bupa’s social workplace strategist to team

   Engage has appointed Nick Crawford as senior practice head. ... Read more

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   London - 23/03/2012

   Digital
2. 

   Affiliate Window takes on lead generation campaign for Bupa By You

   Bupa has begun a lead generation campaign through Affiliate Window to drive additional leads for if new private health insurance Bupa By You. ... Read more

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   London - 23/04/2012

   Marketing
3. 

   TBWA's Rob Reng joins Zone as technology director

   Digital agency Zone has hired Rob Reng from TBWA as technology director. ... Read more

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   UK - 18/05/2012

   Digital
4. 

   Bupa to review £10m media account

   Bupa is reported to be reviewing its media account, with joint incumbent Carat Manchester not said to be in the running. MediaWeek says that four agencies have been shortlisted for the £10m account; MEC, Mindshare, PHD and incumbent Starcom... Read more

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   UK - 05/09/2011

   Advertising
5. 

   Bupa By You campaign released

   Today will see Bupa launch its TV advertising campaign to promote its new health insurance product. ... Read more

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   UK - 05/09/2011

   Advertising

   video
6. 

   'Bupa By You' campaign set to roll out

   Bupa will next week launch a TV advertising campaign to promote its new health insurance product. The mutli-million pound ‘Bupa By You’ campaign will promote the ‘adaptable and affordable nature’ of the product across TV,... Read more

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   UK - 01/09/2011

   Advertising
7. 

   Bupa to overhaul digital strategy

   It has been announced that private healthcare provider Bupa is going to overhaul its ecommerce strategy as part of a move to become more digital centric.Bupa have said they are going to launch several ecommerce platforms, and develop its use of... Read more

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   UK - 12/07/2011

   Digital
8. 

   Bupa to launch 'Helping You Find Healthy' campaign

   Bupa is to launch a new multi-million pound advertising campaign this week as it looks to promote the products and services it offers beyond health insurance.The Helping You Find Health campaign will launch with a TV ad on Thursday (10 March)... Read more

   1 comment

   UK - 08/03/2011

   Advertising
9. 

   Kanjo helps Bupa promote new care homes

   Kanjo is supporting the opening of three new Bupa care homes with a campaign showing how the healthcare company can support potential residents and their families.The work aims to promote the "accessibility and affordability" of Bupa... Read more

   2 comments

   England - 15/12/2009

   Advertising

10. Bupa appoints The Raft to banner campaign

    Private health care provider Bupa has appointed The Raft to deliver a suite of banners to drive online acquisition of its private medical insurance.The appointment will see the Wilmslow based agency begin work immediately with the campaign set to... Read more

    0 comments

    England - 12/12/2008

    Media

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