THE DRUM

1. 

   McCain's looks to gamification with 'Lucky Spuds' competition

   The launch of McCain’s on-pack promotion will be supported through an online gaming experience and social media strategy, developed by CMW. ... Read more

   0 comments

   London - 16/03/2012

   Digital

2. The genius of McCain's bus stop adverts

   Opinion: A Word To The Wise

   Whether or not you agree that every bus stop in the world should smell like a baked potato, McCain's recent stunt certainly demonstrates... Read more

   0 comments

   Willoughby PR - 09/02/2012

   Public Relations
3. 

   McCain Foods brings in Blue Chip Marketing

   Frozen potato brand McCain Foods has appointed Blue Chip Marketing to create an ongoing through-the-line activation programme following a three-way-pitch. ... Read more

   0 comments

   London - 06/03/2012

   Below the line
4. 

   McCain pumps smell of jacket potatoes into bus shelters for new outdoor campaign

   McCain is wafting the smell of baked potatoes into bus shelters as part of a £1.4m outdoor campaign for its Ready Baked Jackets. ... Read more

   2 comments

   UK - 07/02/2012

   Advertising
5. 

   Thinking outside the box: innovations in Out of Home advertising

   The world’s oldest advertising medium has undergone a rebirth of late, emerging to embrace everything from touch screens to gesture recognition to augmented reality and near field communications, offering advertisers more and more creative ways to... Read more

   0 comments

   UK - 27/04/2012

   Advertising

   gallery
6. 

   McCain to launch movie giveaway with Film4

   McCain Wedges is to give away 10,000 downloadable movies as part of a campaign with Film4. ... Read more

   0 comments

   UK - 20/12/2011

   Marketing
7. 

   JJ Marketing reappoints Karen Cooper to team

   JJ Marketing has announced the appointment of Karen Cooper as director. ... Read more

   0 comments

   South East - 21/05/2012

   Marketing
8. 

   McCain Foods launches ‘chip perfection’ ad with BMB

   McCain Foods has launched an integrated campaign marketing campaign with BMB, showing how McCain Chips are tested on "Good Unlimited Farm" to ensure ‘chip perfection’. ... Read more

   0 comments

   London - 17/10/2011

   Advertising

   gallery

   video
9. 

   Mikado and McCain first brands to use Channel 4’s new interactive ad formats

   Channel 4 has announced that Mikado and McCain will be the first brands to its new interactive ad formats for 4oD. ... Read more

   0 comments

   UK - 19/10/2011

   Advertising
10. 

    Michael Caine voiced toy car tipped to top Christmas charts

    A toy car which fires missiles and issues orders to fellow cars is being tipped to top children’s Christmas wish lists this year thanks to the marketing might of Disney.Loaded McMissile, voiced by Michael Caine, is the star of Disney Pixar... Read more

    2 comments

    UK - 29/06/2011

    Marketing

Pages