THE DRUM

1. 

   New Caledonian MacBrayne ad sets sail

   The latest TV campaign for ferry operator Caledonian MacBrayne which aims to attract visitors to the islands of the West Coast of Scotland, has been created by The Bridge.  The 30 second commercial will run on STV and Channel 4 for the next... Read more

   16 comments

   Scotland - 06/03/2010

   Advertising

   video
2. 

   The Bridge retains Cal Mac ad account after pitch

   Following a pitching process, ferry operator Caledonian MacBrayne has retained The Bridge as its marketing services provider. 
The Glasgow advertising agency was appointed as part of the Scottish Government marketing services framework following... Read more

   1 comment

   Scotland - 24/06/2009

   Advertising
3. 

   iPhone app developed for CalMac

   Caledonian MacBrayne has released an iPhone application as it aims to keep its travellers informed of its ferry services. Developed by Sitekit, the apps include a range of information including service updates, while the company has also upgrades... Read more

   7 comments

   Scotland - 25/10/2010

   Digital

   gallery
4. 

   CalMac takes ad campaign underground

   Passengers at Buchanan Street Underground Station in Glasgow will be presented with the rare site of a Caledonian MacBrayne Ferry docked in the station for the next few weeks. A mock ferry from the company has been constructed in the main... Read more

   7 comments

   Scotland - 31/03/2010

   Advertising

   gallery
5. 

   CalMac sets sail with radiator for web relaunch

   Glasgow-based Radiator has been hired by ferry operator Caledonian MacBrayne to redesign its website.The contract involves design, usability and search marketing to develop a site more closely aligned with passenger requirements.The appointment... Read more

   0 comments

   UK - 29/06/2010

   Digital

6. The Bridge win CalMac ad business

   As The Drum went to press it was thought that The Bridge had been appointed by Scottish ferry operator, Caledonian MacBrayne to handle its ad account. The account, which includes a brand awareness campaign, was put up for tender at the beginning... Read more

   0 comments

   Scotland - 21/07/2003

   Advertising

7. CalMac Appoints Public Affairs Manager

   Caledonian MacBrayne has announced that David Cannon is to become its new public affairs manager.Cannon, who will be based at the company’s Gourock headquarters is a qualified journalist who trained at the Edinburgh Evening News and at BBC... Read more

   0 comments

   Scotland - 12/08/2008

   Public Relations

8. CalMac goes Underground

   Caledonian MacBrayne launches its new underground campaign in GlasgowCaledonian MacBrayne has launched a major part of its spring campaign in the Glasgow underground. The campaign, created by The Bridge, begins this weekend. It targets passengers... Read more

   0 comments

   Scotland - 25/04/2008

   Advertising

9. CalMac in ad account review

   Caledonian MacBrayne, the Scottish Ferry operator, is looking for an advertising agency to carry out a brand awareness campaign. The company has received a number of submissions from advertising agencies and will see pitches over the next couple... Read more

   0 comments

   Scotland - 26/05/2003

   Advertising

10. Airport Partners appoints Scots ad manager

    Airport Partners Ltd has appointed Tracy Allan as regional account manager with responsibility for all advertising promotion activity within Glasgow Prestwick Airport, and on Caledonian MacBrayne ferries.The 41-year-old will be based at the... Read more

    0 comments

    Scotland - 03/12/2008

    Advertising

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