THE DRUM

1. 

   Toyota promotes new sports car in glue Isobar ‘real driver’ campaign

   Toyota is set to promote its new sports car, the GT86, in a campaign by glue Isobar, offering ‘real drivers’ the chance to try out the car before it is officially released. ... Read more

   0 comments

   UK - 25/05/2012

   Advertising

2. Creative Round-Up: Pitch, Grey London, Black & Ginger

   

   

   

   Submit work to feature in The Drum magazine and online in the subscriber Insight section. Contact... Read more

   0 comments

   UK - 27/04/2012

   Design

   premium
3. 

   'Troves of info', including stuff from Street View cars, in new Google Search

   Google is moving ahead with an extensive update to its search engine, using "troves" of data to supplement the answers it provides to user's queries. Some of the material offered will come from the search giant's Street View cars. ... Read more

   0 comments

   International - 16/05/2012

   Digital
4. 

   Facebook takes a punch in the gut as car giant GM pulls advertising

   In a blow to Facebook's hype days before its IPO, American car giant General Motors has decided to stop advertising on the social network. ... Read more

   1 comment

   United States - 15/05/2012

   Advertising
5. 

   Cashing in on Twitter: Sales director Bruce Daisley explains how the micro-blogging site will make money

   Bruce Daisley, sales director for Twitter took some time out ahead of speaking at this year’s SAScon search, analytics and social media conference in Manchester to answer a few questions about both his plans for speaking at the event, and what’s... Read more

   0 comments

   London - 14/05/2012

   Social Media
6. 

   Can this new Bug really get the electric car concept motoring?

   Volkswagen the People's car has yet another rebirth tomorrow when it lifts the lid on this E-Bugster concept car at a press viewing at the Beijing Motor Show. ... Read more

   0 comments

   International - 22/04/2012

   Advertising
7. 

   WhipCar celebrates second birthday with new campaign with Kitcatt Nohr Digitas and Beyond

   Neighbour-to-neighbour car rental service WhipCar is celebrating its second birthday with a marketing campaign by Kitcatt Nohr Digitas and Beyond @ Manning Gottlieb OMD. ... Read more

   0 comments

   London - 17/04/2012

   Digital
8. 

   Ford partners with Yahoo! to market its electric car online rather than using traditional advertising due to 'uncertainty' over consumer demand

   Ford Motor Company will market its electric car through digital media, rather than using traditional advertising means due to uncertainty over the demand, it has been reported. ... Read more

   0 comments

   United States - 11/04/2012

   Marketing
9. 

   Online valuation service launched by The Car People

   Motor retail group The Car People has expanded its online services with the launch of an valuation service through its website. The online appraisal service, developed by Code Computerlove, aims to offer an accurate quote within 24 hours.The... Read more

   0 comments

   England - 31/08/2011

   Digital
10. 

    Citroën to create car with design crowdsourced on Facebook

    Citroën and Facebook have collaborated on an app to let the public choose the design of the new Citroën C1 Connexion. ... Read more

    0 comments

    UK - 03/04/2012

    Marketing

    video

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