THE DRUM

1. 

   Castrol unveils its biggest ever promotion with OgilvyAction

   Castrol has launched its biggest ever promotion in the UK with OgilvyAction, leveraging the motor lubricant brand's sporting tie-ups, with radio ads to run from the end of March. ... Read more

   0 comments

   UK - 15/03/2012

   Marketing

   gallery
2. 

   How Castrol had the drive to succeed at the World Cup

   The main objective was to create an event experience which utilised technology to promote the Castrol brand and entertain the crowd. The story of the first African World Cup had to be linked to the Castrol business. ... Read more

   0 comments

   UK - 07/03/2012

   Events

   premium
3. 

   Cristiano Ronaldo stars in ad-funded documentary for Castrol

   Castrol has created an advertiser funded film-documentary starring their global ambassador, Cristiano Ronaldo, to launch their new product brand, Castrol EDGE, across its key territories.Castrol EDGE was "tested to its limits" to become... Read more

   0 comments

   UK - 10/08/2011

   Advertising

   gallery
4. 

   Castrol launches World Cup site with DigForFireDMG

   Castrol, as part of its sponsorship of the World Cup, has worked with Sheffield agency DigForFireDMG to create a website offering breaking news and a plethora of statistics from the tournament in South Africa.The Sheffield agency worked on Castrol... Read more

   0 comments

   UK - 16/06/2010

   Digital
5. 

   Publicis poaches Ogilvy&Mather creative director Andy Bird

   Publicis London has appointed Ogilvy&Mather creative director Andy Bird as its new executive creative director. ... Read more

   0 comments

   UK - 29/03/2012

   Advertising
6. 

   Castrol enlists Ronaldo and The Mob for Power 1 ad

   Castrol has unveiled a new global ad campaign starring Cristiano Ronaldo ahead of its sponsorship of this summer's World Cup.The television ad, for Castrol's Power 1 brand, was directed by The Mob's Hollywood director Paul W S Anderson, who was... Read more

   17 comments

   UK - 14/01/2010

   Advertising

   video
7. 

   Oakwood and Torque handle Castrol 2010 World Cup B2B campaign

   Lubricant brand Castol is set to launch a 12-month B2B campaign as part of its official sponsorship of the 2010 FIFA World Cup. The campaign is being handled by Bristol-based Oakwood Media Group which will oversee all creative and digital work... Read more

   0 comments

   England - 10/08/2009

   Marketing

   gallery
8. 

   RAR Awards: The top marketing agencies for client service revealed

   The results of the RAR Awards for best client ratings were announced last night in London. ... Read more

   0 comments

   UK - 05/04/2012

   Advertising
9. 

   Cycling Scotland wins Grand Prix at UK Event Awards

   Cycling Scotland rode off with the Grand Prix at last night's UK Event Awards at Wembley Stadium. ... Read more

   0 comments

   UK - 01/12/2011

   Events
10. 

    Rangers commercial head joins Mindshare

    The commercial chief for Rangers football club has landed a new role with media network Mindshare where he will head up its new sponsorship deal with Castrol and the Fifa World Cup.Stuart Cain has been appointed as a partner in the newly formed... Read more

    0 comments

    UK - 20/01/2009

    Marketing

Pages