THE DRUM

1. 

   Chartered Insurance Institute and AmTrust Europe appoint Cameron Wells Communications

   Chartered Insurance Institute (CII) and AmTrust Europe have appointed North West based Cameron Wells Communications for promotion. ... Read more

   0 comments

   North West - 26/01/2012

   Public Relations
2. 

   Apple cements lead in 2012 BrandZ survey

   Digital heavyweight Apple has extended its lead at the peak of WPP’s annual brandZ survey, after clocking up a 19% hike in brand value to $183bn. ... Read more

   0 comments

   UK - 22/05/2012

   Marketing
3. 

   Jumping through hoops: using the Olympics to sell

   This feature examines the legislation put in place by the London Organising Committee of the Olympic Games (LOCOG), including Rule 40, which decrees that no competing Olympian can appear in a non-sponsor’s advertising campaign shortly before or... Read more

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   UK - 13/04/2012

   Advertising

   premium
4. 

   Chartered Brands Management Buyout

   The deal, backed by Scottish business investment and rescue specialists Symphony Corporate, would see the company change its name to Three Sixty Brands while retaining the eighteen members of staff, along with its full portfolio of FMCG brands ... Read more

   0 comments

   Scotland - 17/07/2008

   Marketing

5. Top tips in data suppression

   Opinion: Guest Columnists

   Scott Evans, head of data at Charterhouse, explores the actions marketers must take to reach the right person every time. ... Read more

   0 comments

   Scott Scott Evans - 14/02/2012

   Digital

6. Marketing needs more polymaths. More magic please, but underpinned by logic.

   Opinion: Paul Frampton

   Today, the VP of Marketing for Unilever, Marc Mathieu was pronounced the most powerful UK marketer by Marketing magazine. High acclaim... Read more

   2 comments

   Paul Frampton - 16/05/2012

   Advertising
7. 

   TUI Travel enlists Coley Porter Bell for water holidays brands

   Holiday giant TUI Travel has appointed Coley Porter Bell to carry out brand development work for its Marine division. ... Read more

   0 comments

   UK - 26/03/2012

   Marketing

8. Marketing is dead. Long live search marketing.

   Opinion: Guest Columnists

   As the internet has grown to become a leading marketing platform, so too has the need for a greater understanding of search and a brand's... Read more

   0 comments

   Tom Salmon - 19/12/2011

   Digital
9. 

   Shortlist for 10k charity website competition announced

   The Drum can reveal the shortlist of charities in the running for a new website, worth £10,000, to be created by web design and development company Mercurytide. ... Read more

   0 comments

   UK - 27/04/2012

   Digital
10. 

    The Drum – New Year’s Honours

    It’s a New Year and time once again for The Drum to dish out its New Year’s Honours. So, which marketing services agencies commanded the most column inches in the past 12 months? Whose bottom ends grew and client lists multiplied? Which agencies... Read more

    0 comments

    UK - 05/01/2012

    Advertising

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