THE DRUM

1. 

   Research finds that over-consumption is on the wane, but Christmas spirit still alive

   Here, The Drum presents an overview of the results of the research, which includes the following insights: ... Read more

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   UK - 15/12/2011

   Market Research

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2. Yule want to try this – tips for marketers at Xmas

   Opinion: Guest Columnists

   The build up to Christmas tends to mean a marketing frenzy as brand marketers promote their wares as consumers spend more than at any... Read more

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   Elliot Ross - 21/12/2011

   Marketing

3. This Christmas, mobile marketing will bring customers back in store

   Opinion: Guest Columnists

   As footfall drops, is mobile marketing the answer to bring customers back in store for Christmas? Jonathan Erwin, managing director of... Read more

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   Jonathan Erwin - 05/12/2011

   Mobile

4. The ten things every retail website should have for Christmas

   Opinion: Guest Columnists

   In case you hadn't noticed, Christmas is looming large and many retailers are hoping that they will see a massive boost in sales in this... Read more

   2 comments

   Staff Writer - 18/11/2011

   Digital
5. 

   Meaningful retail brands: Q&A with Kate Cox of MPG Media Contacts

   The Drum caught up with Kate Cox, head of strategy at MPG Media Contacts, to talk about the company’s recent Meaningful Brands research and how retailers might become more meaningful in 2012. Cox discusses some of the findings of the Meaningful... Read more

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   UK - 28/03/2012

   Marketing

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6. 

   Only 297 sleeps left... Retailers, start planning for Christmas 2012

   It may only be March, but UK retailers are already gearing up for Christmas, checking last year’s results and looking at how these can be improved upon in 2012. ... Read more

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   UK - 02/03/2012

   Marketing

7. Spare a thought for the human behind the Twitter account

   Opinion: Guest Columnists

   Admit it. Sometimes you like to complain. It's OK - we all do; it's part of human nature. Bad service is one of the most annoying things... Read more

   3 comments

   Duncan Parry - 18/05/2012

   Advertising

8. Ecommerce all ye faithful

   Opinion: Justin Cooke

   With Christmas shopping now in full swing, e-commerce has fast become a leading channel for retailers, and continues to grow. Justin... Read more

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   Justin Cooke - 12/12/2011

   Digital
9. 

   Harvey Nichols ‘Walk of Shame’ Christmas ad complaints dismissed by the ASA

   Four complaints made about Harvey Nichols Christmas ad, ‘walk of shame’, including three suggesting that it made it seem like lower class women should be ashamed of a one-night stand, while more wealthy women should feel proud, have been dismissed... Read more

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   London - 21/03/2012

   Advertising

   video
10. 

    British Airways unveils pop-up orchestra campaign in Terminal Five with Adjust Your Set

    British Airways has unveiled its latest online video campaign, created and produced by Adjust Your Set, showing the pop-up orchestra which played to passengers in Terminal Five. ... Read more

    1 comment

    UK - 23/05/2012

    Marketing

    video

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