THE DRUM

1. 

   New agency rises from the ashes of COI

   A new agency has risen from the ashes of the government's defunct marketing agency the COI. ... Read more

   0 comments

   UK - 26/04/2012

   Marketing
2. 

   Consumer addiction to all things interactive will create strong opportunities for marketers

   Daniel Stephenson, senior director of category development at Specific Media, discusses what he thinks will be the key trends that will dominate the marketing industry this year. ... Read more

   0 comments

   London - 19/01/2012

   Digital
3. 

   COI director of events says Buying Solutions portal ‘deprives the government’

   Simon Hughes, director of events for the Central Office of Information (COI), which is closing at the end of next month, has said that new procurement portal Buying Solutions will mean agencies won’t get the service they are used to. ... Read more

   0 comments

   UK - 07/02/2012

   Marketing
4. 

   IAB recruits Chester from Microsoft as head of data and industry programmes

   The Internet Advertising Bureau has announced the recruitment of Steve Chester, former group head of account management at Microsoft and Hannah Bewley, former research and insight manager for the COI. ... Read more

   0 comments

   London - 09/04/2012

   Advertising
5. 

   PRCA chief speaks out in favour of COI closure

   Membership body the PRCA has backed the Government’s decision to abolish the Central Office of Information (COI) a position directly opposed to that of rival PR membership organisation the CIPR which was against the decision. PRCA chief... Read more

   1 comment

   UK - 27/06/2011

   Public Relations
6. 

   Charley says watch these 10 Classic COI adverts

   With the announcement by the Government of the closure of the Central Office of Information, The Drum takes a look at some of the classic public information films it created through out the decades. Released in 1975 as a parody of Match of the Day... Read more

   0 comments

   UK - 24/06/2011

   Advertising

   video
7. 

   IPA and CIPR response on the disbanding of the COI

   Hamish Pringle, director general of the Institute of Practitioners in Advertising (IPA)and Jane Wilson, CEO of the CIPR, have commented on the scrapping of the COI.Pringle (pictured) said: " We can only hope that the new regime being put... Read more

   0 comments

   UK - 23/06/2011

   Marketing
8. 

   Government confirms COI axing but rejects centralised marketing hub

   The Government has confirmed that the Central Office of Information (COI) will be scrapped, but has rejected the idea of a centralised marketing hub for all departments.The majority of the COI’s marketing services work will now be handled... Read more

   1 comment

   UK - 23/06/2011

   Marketing
9. 

   Ken Livingstone unveils 60s-inspired mayoral campaign poster by BETC London

   Ken Livingstone has unveiled a poster campaign, created by BETC London, highlighting how the London Metropolitan Police Force has been cut under Mayor Boris Johnson. ... Read more

   0 comments

   London - 13/02/2012

   Marketing
10. 

    COI remains top 10 UK advertiser despite budget freeze

    The UK’s top 100 advertisers increased their advertising spend last year, with the COI remaining one of the UK’s top advertisers, despite the Government’s current freeze on ‘non-essential’ marketing. According to... Read more

    2 comments

    UK - 15/03/2011

    Advertising

Pages