THE DRUM

1. How can businesses take advantage of the Queen's Diamond Jubilee?

   Opinion: Guest Columnists

   Despite the fact the Olympics are all-pervasive as much from a brand point of view as from the general public’s, there is another,... Read more

   0 comments

   Richard Barrett - 30/04/2012

   Marketing

2. Don’t Second-Guess the Second Screen

   Opinion: Guest Columnists

   Shirlene Chandrapal, VP of connected TV at smartclip, discusses the use of a companion app by Britain's Got Talent. ... Read more

   0 comments

   Shirlene Chandrapal - 16/05/2012

   Mobile

3. Connected thoughts from a media guy obsessed with digital - Paul Frampton, Managing Director, MPG Media Contacts

   Opinion: Paul Frampton

   I was asked to write about the integration of offline & digital media. Bet you are riveted now. I work in what everyone still wants to... Read more

   0 comments

   Paul Frampton - 02/05/2012

   Advertising

4. The new era of emotive advertising

   Opinion: Guest Columnists

   It's well known that in marketing, if you can emotionally connect with a consumer then they will be more likely to take up the offer.... Read more

   5 comments

   Patrick Danaher - 16/03/2012

   Advertising

5. In full, Mark Zuckerberg's remarkable letter to potential Facebook investors

   Opinion: Letter from America

   Mark Zuckerberg at 27 may well be the richest young man on earth right now - and could be $28 billion richer, according to some... Read more

   4 comments

   Noel Young - 02/02/2012

   Social Media

6. Five domain name tips to help market your brand

   Opinion: Guest Columnists

   In the UK, 65% of all print and television advertising now includes a web address and provides a direct call to action for consumers in... Read more

   4 comments

   Phil Kingsland - 22/05/2012

   Digital

7. ‘Live on Location’ pushes Clyde 1’s buttons with increased audience figures

   

   

   

   Bauer Media Scotland wanted to launch the revitalised Clyde 1 brand proposition, with the aim of... Read more

   0 comments

   Scotland - 23/11/2011

   Marketing

   premium

   video

8. Marketing needs more polymaths. More magic please, but underpinned by logic.

   Opinion: Paul Frampton

   Today, the VP of Marketing for Unilever, Marc Mathieu was pronounced the most powerful UK marketer by Marketing magazine. High acclaim... Read more

   2 comments

   Paul Frampton - 16/05/2012

   Advertising

9. Facebook is big but it’s certainly not cool. Here’s why that’s a good thing.

   Opinion: Guest Columnists

   There’s been a lot of talk in the press about what Facebook needs to do to stay relevant and build on the fantastic job they’ve done of... Read more

   1 comment

   Pete Wood - 22/05/2012

   Advertising

10. The Jubilee and Royal Pains - How to advertise around it and not get into trouble

    Opinion: You vs Media

    The Jubilee's just around the corner and while most Marketers are thinking about how they can leverage a campaign off the nation's... Read more

    0 comments

    Steve Kuncewicz - 22/05/2012

    Advertising

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