CoolBrands, the annual survey of the UK's coolest brands, has appointed Birmingham-based digital designers Clusta to overhaul the brand identity for its 2008/09 programme.Clusta will revamp the CoolBrands website, which will be updated to profile... Read more
Paul Smith, Superdry, Skopes, Bench, Berghaus - what is your coolest fashion brand?The top fashion brands in the running at the moment are:BarbourBenchBerghausBetty & JeffFlannelsghdGio-GoiHowiesHunter BootsIllamasquaPaul... Read more
Apple’s iPhone has been knocked off its perch as Britain’s coolest brand by Aston Martin, proving that traditional favourites can still eclipse their cutting edge rivals.Despite being nearly a century old Aston Martin was able to... Read more
Last night saw this year’s Drum Marketing Awards announced at the Midland Hotel in Manchester. Purple Circle took home the Grand Prix prize along with the New Product/Service Launch Strategy of the Year for client BeWILDerwood’s... Read more
Well, this week as part of our on-going research into the UK’s Coolest Brands, we are inviting readers to go online and let us know which brand they feel is the coolest in the Food & Drink sector. And believe us, as part of our initial... Read more
The UK marketing team for GHD will continue to be headed up by group marketing director Sarah Lambley, following the recent appointment of Guy Longworth as global brand director.Lambley will now report to Longworth, but will continue to oversees... Read more
TBWA\Manchester has launched a new website in collaboration with ghd, in a bid to push the haircare brand’s online sales.The website, ghdhair.com, is intended to improve website sales conversion and encourage repeat visits. Its features... Read more
It’s the New Year, which means it is time to dish out The Drum’s New Year’s Honours. So, which marketing services agencies have grabbed The Drum editorial team’s attention over the last gruelling 12 months?THE NORTH... Read more
A new identity for The Drum Marketing Awards has already been created by Edinburgh and Manchester-based design consultancy Tayburn, which aims to encourage clients and agencies who have implemented winning marketing strategies that really work to... Read more
NORTH WESTAdvertisingDriven The established behemoths McCann Erickson and TBWA\Manchester continue to impress with blockbusting client lists, and last year’s winner BJL and Manchester rival CBJWT should be commended for some... Read more
