Molson Coors is set to run a £1m campaign to reposition its Irish ale brand Caffreys, with the aim of recruiting a ‘lost generation’ of smooth ale drinks.
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Molson Coors is to run a £1.9m marketing campaign to support its launch of a new limited edition lager targeting a summer audience, Carling Zest.
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Carling has launched a second ad with VCCP Blue as part of its £14m investment by Molson Coors, with the company expecting that 98% of all 18-34 year olds will have 12 opportunities to see the advertising during the year.
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It seems a bold ambition for Bud, the all-American beer. But now it is well on its way to becoming the first world beer in the same way as Coke is an all-the-world brand. The beer is now sold in 86 countries - and next week it debuts in... Read more
Animée, the new beer from Molson Coors designed by women for women, is launching a sampling campaign tomorrow targeting offices and work places across the UK.
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Caffrey’s Irish Ale is to launch a series of Spotify exclusive user generated radio shows hosted by Alex Zane and Pete Donaldson, each of which will focus on the theme of redefined classics to reflect Caffrey’s ‘Redefined Smooth’ tagline.
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Molson Coors is set to begin a four week sampling campaign across Tesco stores in London, the South East, East Anglia and the Midlands, promoting Animée, its range of beers targeted at women.
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