THE DRUM

1. 

   Pitch update: Accounts Under Review 8 Dec 2011

   The past few weeks have seen a variety of accounts come under review, including Diet Coke, EDF Energy and Heineken. Here we take a look... Read more

   0 comments

   International - 08/12/2011

   Advertising

   premium
2. 

   Bud targets Ukraine next in the march to the whole-world beer

   It seems a bold ambition for Bud, the all-American beer. But now it is well on its way to becoming the first world beer in the same way as Coke is an all-the-world brand. The beer is now sold in 86 countries - and next week it debuts in... Read more

   0 comments

   International - 13/04/2012

   Advertising
3. 

   Watch the new Jean Claude Van Damme ad from Coors Light

   Coors Light has today unveiled the latest installment of its advertising campaign starring action hero Jean Claude Van Damme. Read more

   1 comment

   London - 03/10/2011

   Advertising

   video
4. 

   Ad of the Day: Coors Light - Jean Claude Van Damme

   Each day The Drum and TV commercial rating site David Reviews brings you Ad of the Day where we look at some of the most recent ads on TV.Coors Light - Jean-Claude Van DammeJean-Claude Van Damme, the so-called Muscles from Brussels, sends himself... Read more

   2 comments

   UK - 21/06/2011

   Advertising

   video
5. 

   Coors Light review sees Leith walk away after 22 years

   With Coors Light set to review its advertising account, The Leith Agency has declined to pitch, ending a relationship lasting 22 years. It is understood that The Leith Agency was invited, but declined to participate in the forthcoming pitch,... Read more

   0 comments

   UK - 02/09/2010

   Advertising
6. 

   Freshers Week Coors Light promotion given Life

   New promotional activity for Coors Light has been created by Life to go live during Freshers’ Week Fortnight. The campaign for the Molson Coors owned beer brand will launch this week and is aimed at raising awareness of Coors Light among... Read more

   10 comments

   England - 05/10/2009

   Marketing
7. 

   Coors Light launches biggest ever marketing push

   Friday will see beer brand Coors Light launch the biggest marketing campaign in its historyThe investment combines a new 30 second UK television and cinema advert with more than 5,000 high impact poster sites, as well as moving image digital... Read more

   11 comments

   UK - 16/07/2009

   Advertising

   gallery

   video
8. 

   Coors Light poster campaign promotes new packaging

   A 6 sheet poster campaign for Coors Light has broken which will run for a two week period with over 6000 sheets nationally.The Leith Agency has created the campaign to promote the new packaging for Coors Lights which launches this Autumn with an... Read more

   0 comments

   Scotland - 29/09/2008

   Advertising

9. A Refreshing Change

   Opinion: It's the thought that counts...

   I’ve had the good fortune to work on a few beer brands in my time: Carlsberg; Budweiser; Harp; Amstel and even Coors Light. ... Read more

   0 comments

   David Milligan-Croft - 24/07/2011

   Advertising

   gallery

10. Leith's Coors Light ad falls foul of ASA

    An advert for Coors Light has been cleared of racist claims by the Advertising Standards Authority but it has upheld a complaint that the advert was looking to promote alcohol to a younger audience. The advert, created by The Leith Agency,... Read more

    0 comments

    Scotland - 15/10/2008

    Advertising

Pages