THE DRUM

1. 

   Coronation Street secures UK's first prime time product placement

   Coronation Street is to become the latest TV show to jump on the product placement bandwagon when it cashes in on the relaxed regulatory environment to host a Nationwide cash dispenser in character Dev Alahan’s corner shop next month. ... Read more

   0 comments

   UK - 31/10/2011

   Advertising
2. 

   Keep Britain Tidy targets Coronation Street’s litter bugs

   Keep Britain Tidy, a campaign group set up to target litter louts, has turned its attentions from Britain’s real streets to its most famous fake one in a bid to discourage viewers from adopting actors' bad habits.The organisation is urging... Read more

   0 comments

   UK - 20/01/2011

   Media
3. 

   Coronation Street food brand spin off for Fred Elliott

   Deceased Coronation Street character Fred Elliott is to be raised from the dead with a spin-off brand being created around the butcher. Elliott’s Prime Cuts, a range of fresh pork, chicken and beef lines, is to roll out following an... Read more

   2 comments

   UK - 18/03/2011

   Marketing
4. 

   Kellogg's develops cereal Totes Amazeballs for The Charlatans front man Tim Burgess after he suggests idea on Twitter

   Kellogg’s has developed a cereal for The Charlatans front man Tim Burgess after he announced his interest in developing a cereal to his followers on Twitter. ... Read more

   4 comments

   North West - 21/02/2012

   Marketing

   gallery
5. 

   STV: Michie's Coronation Street role may not mean an end to his Taggart involvement

   Despite the announcement that regular Taggart star John Michie is set to join Coronation Street, STV has said it doesn’t believe it means the immediate end for his character Robbie Ross. It was announced earlier today that Michie has won a... Read more

   1 comment

   Scotland - 15/04/2011

   Media
6. 

   Coronation Street MediaCity move rubber-stamped

   Coronation Street has been given the green light from council officials to move from central Manchester to MediaCityUK at Salford Quays.Earlier this week it looked like the move might be derailed after Hovis complained about having to live next... Read more

   0 comments

   UK - 11/02/2011

   Media
7. 

   ITV set to extend Coronation Street merchandise range

   Further brand extensions are being considered by ITV around the Coronation Street title, which could include confectionery, cakes, shampoos and soaps. ITV Studios, which owns the rights to the brand, has reportedly made applications for a series... Read more

   0 comments

   UK - 16/02/2011

   Marketing
8. 

   Coronation Street launches Ken and Deirdre spin-off

   ITV has launched a Coronation Street online spin-off allowing fans of the soap to eavesdrop on Ken and Deirdre Barlow's pillow talk.Ken & Deirdre's Bedtime Stories, sponsored by furniture store Harvey's, went live online last night. It... Read more

   1 comment

   UK - 15/02/2011

   Advertising
9. 

   Coronation Street tie-in deal agreed with Ideal Home Show

   A brand partnership between the Ideal Home Show and Coronation Street has been announced, which will allow organisers of the show to user the programme’s branding and set design. The Ideal Home Show will incorporate the branding and artwork... Read more

   0 comments

   England - 19/01/2011

   Marketing
10. 

    Hovis aims to block Coronation Street move

    Hovis is calling for ITV to abandon plans to move its Coronation Street set from Manchester city centre to MediaCityUK.ITV bosses plan to build a new, bigger Coronation Street set close to Hovis HQ in Trafford Wharf.But according to the Manchester... Read more

    1 comment

    UK - 10/02/2011

    Media

Pages