THE DRUM

1. 

   Brian Child's Guide to Beating The Credit Crunch: Part 3 - Are you too Loyal?

   Last year Brian Child, the man who built McCann Erickson Manchester into the biggest marketing agency outside London, put forward in The Drum seven observations on how agencies should deal with the recession The Drum caught up with Brian recently... Read more

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   UK - 30/01/2009

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   video
2. 

   Can Digital Skip Credit Crunch?

   Yet whilst we sit and amuse ourselves imagining ever more irrelevant, banal things to blame on said crunch, there is no denying the situation is one that merits genuine concern for the wider economy. Fears of eventual recession and a massive rise... Read more

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   UK - 04/09/2008

   Marketing
3. 

   Brian Child's Guide to Beating The Credit Crunch: Part 2 - Too many staff?

   Staffing levels are always a big issue for agencies and never more so than during a downturn in the economy. But could it be that your agency has 10% too many staff? The Drum caught up with Brian recently and asked him to expand on those seven... Read more

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   UK - 23/01/2009

   Advertising
4. 

   Brian Child's Guide to Beating The Credit Crunch: Part 1 - Get Real

   In the first of this seven part series Brian tells agencies that the first thing they need to do is start living in the real world.The Drum caught up with Brian recently and asked him to expand on those seven points in a series of video interviews... Read more

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   UK - 16/01/2009

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5. Drum vodcast 23 January

   Richard Draycott rounds up the week. See clips from our Scottish Design Consultancy of the Year creative judging panel, get advice on fighting the credit crunch from B Read more

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   UK - 23/01/2009

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6. 

   Testing the temperature: State of the Nation

   So, with all this chaos going on, the IPA’s Bellweather report for Q3 2008 will have made for further unpleasant and worrying reading for the marketing community as it showed that annual marketing budgets had been revised down at the fastest... Read more

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   UK - 16/10/2008

   Advertising
7. 

   A Holiday Forecast

   It is almost impossible to pick up a newspaper now without seeing panicky stories about the spiralling costs of fuel and reading about consumers’ credit doom. While businesses from a variety of sectors are keeping an eye on the headlines and... Read more

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   England - 10/07/2008

   Marketing

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8. 

   How King.com, the second largest games developer on Facebook, plans to capitalise on Facebook’s IPO

   As Facebook begins trading on the New York Stock Exchange in the third largest US IPO, brands like King.com are hoping to capitalise on the new opportunities that should arise. ... Read more

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   International - 25/05/2012

   Social Media

9. The new era of emotive advertising

   Opinion: Guest Columnists

   It's well known that in marketing, if you can emotionally connect with a consumer then they will be more likely to take up the offer.... Read more

   5 comments

   Patrick Danaher - 16/03/2012

   Advertising

10. Is the High Street beyond saving?

    Opinion: Gordon Young

    Unloved, unwanted and abandoned next to a bin on a cold winter’s day, the object looked to be in a sorry state. But I picked it up and... Read more

    2 comments

    Gordon Young - 21/02/2012

    Marketing

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