THE DRUM

1. 

   CrossCountry targets students with Facebook campaign by McCanns

   McCann Manchester is running a Facebook campaign for CrossCountry trains offering hard-up students the chance to win one year's university tuition.With all 123 universities and colleges in England planning to charge £6,000 or more from 2012,... Read more

   0 comments

   UK - 09/08/2011

   Social Media
2. 

   CrossCountry Trains campaign highlights online price freeze

   A new campaign for Cross Country Trains has begun to air, highlighting that the train operator is freezing the price of 70,000 advance online train tickets at 2010 prices. Created by McCann Erickson Manchester, the campaign will run nationally for... Read more

   1 comment

   England - 11/01/2011

   Advertising

   video
3. 

   McCann urges punters to go CrossCountry to Cheltenham

   CrossCountry has launched a new campaign urging punters to beat the traffic and take its trains to next week's Cheltenham Festival.The campaign has been created by McCann Manchester and is fronted by the Gold Cup winning jockey Sam Thomas.It... Read more

   1 comment

   UK - 10/03/2011

   Advertising
4. 

   CrossCountry Trains takes to TV with McCann

   CrossCountry Trains is launching its first ever TV campaign tomorrow, created by McCann Erickson Manchester. Watch the ad here.The 'Switch' campaign aims to increase passenger numbers over the summer by communicating "the benefits of... Read more

   11 comments

   England - 17/06/2009

   Advertising

   video

5. CrossCountry moves PR into McCann Manchester

   The CrossCountry rail network has appointed McCann Erickson Manchester as its public relations agency following a five-way pitch.The agency takes over the account from Manchester-based incumbent, Citypress.The appointment follows the rail... Read more

   0 comments

   England - 12/03/2009

   Public Relations

6. CrossCountry appoints McCann and PHD North

   The CrossCountry rail network has appointed McCann Erickson Manchester as its lead creative agency and PHD North to handle its media planning and buying account.McCann won the advertising account after a pitch against three undisclosed agencies... Read more

   0 comments

   England - 22/01/2009

   Advertising

7. ASA Rules against Crosscountry Trains and HSBC ads

   The ASA has ruled against adverts by HSBC Bank and Crosscountry Trains, ruling that neither advert should be used again in their current forms. The TV advert for HSBC International Premier Account service, created by JWT Manchester presented a... Read more

   0 comments

   England - 03/09/2008

   Advertising
8. 

   Atout France appoints The Line Agency to promote the country for summer 2012

   National tourism agency Atout France has appointed The Line Agency to promote France to residents of London and the South East this summer. ... Read more

   1 comment

   East of England - 07/03/2012

   Marketing

   gallery
9. 

   Social Media Trends 2012 - what can we expect?

   2012 has already proven to be a busy year for the social media world with Facebook finally undertaking its IPO, Twitter announcing its plans to censor offending Tweets on a country-by-country basis, Lady Gaga launching her own social networking... Read more

   5 comments

   UK - 08/02/2012

   Social Media
10. 

    ITV commercial director to speak about the future of TV at The Drum’s Digital Sessions

    The speaker line-up at next week’s Drum’s Digital Sessions conference has been further bolstered with the announcement that Simon Daglish, group commercial director at ITV, is set to speak on the future of TV in the digital age. ... Read more

    1 comment

    London - 18/05/2012

    Digital

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